
Campaign Type: Google Adwords for Companion Memorial Services
GOAL:
Concentrated on lowering costs while boosting conversions, resulting in more streamlined and impactful campaign performance.
Results:
Reduced the average conversion cost by 56.84% and increased the number of conversions by 103%, while adjusting strategies to generate higher-quality leads, ultimately enhancing overall campaign performance.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
