Why is it important conversion rate in Google Ads?

If you’re in Google Ads, you’ve probably heard about conversion rate. It is one of the metrics that advertisers look at to measure performance and determine whether they are meeting their goals. The conversion rate is the percentage of people who turned into customers of your business. The higher your google ads conversion rate, the better your ad campaign will perform.

You can make your marketing budget stretch further by using Google Adwords campaigns effectively. However, clicks are not the same thing as conversions. By adjusting your investment in conversion optimization rather than clicks, you can increase your profits exponentially.

But, how do you make that adjustment? It actually can be easier than you might think. You can use these hacks to increase your average conversion rate and boost your return on investment.

How to increase conversion rates?

1. Add a HUGE call button.

This tip is so simple that it is often overlooked. In fact, Nick, with Real Top Marketing, notes that over half of the websites he reviews don’t have a call button at all—and it only costs about $100 to add.

Having a big call button on every page makes it easier for potential clients to get in touch with you, no matter where they are. Roughly 60 to 70% of people review websites from their mobile devices, so having an option to get in touch with you or your team with just one click can lead to a HUGE boost in your conversions.

2. Remove links.

Links can be helpful in some situations, but having too many links can actually encourage your potential clients to move away from your website. That distraction can decrease conversion rates rather than help with them. Offering a detour to visitors means that they will almost always take it.

Doing simple things like removing the link to the homepage or removing the links that go to your social media accounts can keep a potential client focused on the content in front of them.

3. Ensure mobile access.

Having a landing page that is mobile friendly is an absolute must. Most people are browsing websites with their phones, and you need to be sure that it is easy to review the content on your website from a mobile device. Make your website

When the customer has to pinch and zoom to see your website, they are much more likely to just leave the site and find another site that works better for them.

4. Utilize matching searches.

When someone searches a particular term or phrase in a search engine, they not only get results from the search, but they also see paid-for ads at the top of the search results. However, there are some situations where your ad may pop up, and it has nothing (or little) to do with the original search term.

Making sure that the search term, ad, and heading on the landing page are all the same will assure the potential customer that they clicked on the right place. If they do not match, the customer may end up backing out of the search altogether.

5. Add trust symbols and demonstrate safety

One of the most important factors for increasing conversion rates is demonstrating safety. When a potential customer doesn’t know your company from any other company, having this additional reason to trust your information, products, or service can reassure a potential client. In order to make your ads as effective as possible, you should show that you are safe and trustworthy. Some of the most common examples of trust symbols are reader awards, seals, reviews, and referral information. Reviews are the most important on this list. Having many reviews that are updated regularly can be critical to instill trust.

6. Use video ads

Videos are one of the best ways to reach people as they not only attract attention but also make them more likely to click on an ad. This gives your ad a better conversion rate, which means you spend less money while still getting good results.

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7. Create Effective Ads with Humorous Content

One way to improve conversion rate in your Google Ads campaign is by creating ads with humorous content. Humor is a surefire way to attract the eyes of your target audience and make your ad stand out. Consumers have a natural preference for humor, so it makes sense that they are more likely to click on an ad that has a humorous twist than one that doesn’t. Humor also allows you to showcase personality and humanize your brand while providing information at the same time. These types of ads can be highly effective in driving up conversion rates because they help people get a better feel for who you are as a business and what you offer.

8. Use negative keywords

Using negative keywords for your ads will help you optimize your campaigns so that your ad won’t appear when users search for that term. For example, including the word “free” in your negative keywords will help filter your audience as you are not interested in offering free products. Therefore, you know that users that click on your ads will be interested in making a purchase when looking for your products or services.

9. Set up conversion tracking

Tracking your conversions is an excellent practice to measure the effectiveness and performance of your campaigns. By enabling conversion data from your google ads account you will be able to identify areas of opportunities and build out an action plan to improve your conversion rate. A high conversion rate indicates that your ads are performing as you expected. A low conversion rate may indicate that optimizations are needed.

10. Generate a search terms report

Google ads provide a report to look at the search terms you are currently targeting as well as queries that users are performing. After checking the report, consider whether you should modify your ad copy with new a keyword list

11. Include prices in your ads

Including prices in your ads will help you narrow down your leads to customers that are interested in purchasing from you. This way you will know that if a customer is interested in buying he will click, helping you to decrease your cost-per-click and improving your campaign’s conversion rate.

Do you want to learn more on how to improve conversion rate in Google Ads campaigns or need help implementing these tips? Get a Free Marketing Plan from REALTOP’s team of experts today!


What factors affect conversion rate?

Many factors can affect conversion rate, but if you can improve the following aspects, you should see an increase in your conversions:

  • Landing page quality

Make sure your landing pages are well-designed and easy to use. Make sure they provide the right amount of information and encourage people to take action.

  • Coding quality

You may think that coding is not a major factor in conversion rate, but coding errors can lead to difficult-to-understand pages and slow page load times. If your coding is sloppy, users may have a bad first impression and may not continue with their purchase or signup process.

  • Content quality

Content on your landing pages should be fresh and up to date so that it doesn’t feel spammed or old news. If people feel like they’re coming across spammy content, they may leave without completing their purchase or signup process.

What is a good conversion rate for Google Ads?

A good conversion rate for Google Ads is estimated to be around 10%. This is the average number of people who are interested in your offer and end up becoming buyers.

Why is conversion rate a good KPI?

Conversion rate allows you to evaluate the return on investment of your Google ads campaigns. This KPI will allow you to identify if you’re earning or loosing money and will raise a red flag if any optimizations are needed for your campaigns to perform as expected.