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Campaign Type: Lead Generation & Remarketing

Goals: To create a predictable lead/client acquisition machine.

Results: Created a custom Google Search campaign, resulting in more than 100 leads at a cost of $20.98 per lead in the first 60 days while maintaining an above 12% conversion rate. Campaign cost per lead continues to be reduced while increasing lead and conversion rates and scaling at volume.

Ongoing optimizations have led to a 1500% increase in conversions and 15% increase in conversion rate.

How we did it:

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to google search and search partner channels(High intention)
  • Launched Remarketing PMAX