Clients Goals: To create a predictable digital marketing machine for a startup personal injury firm in South Carolina.
Client Results: Created custom Google Search campaign resulting in more than 520 leads at a cost of $63.96 a lead in the first year.
Ongoing optimization resulted in a $18.93 reduction in cost per lead before the end of the first year with a more than 80% increase in total number of leads. This has allowed us to scale the campaign while still achieving the target CPA.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels(High intention)
Testimonial:
