Campaign Type: E-commerce

Goals: To create a predictable lead/client acquisition machine.

Results: Created a custom Google Search & Performance max campaign, resulting in more than 2.5 million impressions 105 new purchases at a cost of $134.79 per purchase in the first 90 days.

Within the first 90 days we increased new purchases by 35 while lowering the cost per purchase by $55 and generated 1.61 Million more impressions and 9,599 more clicks to the site. 

How we did it:

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to google search and search partner channels(High intention)
  • Launched Remarketing PMAX