Campaign Type: Lead Generation
Goals: To create a predictable lead/patient acquisition machine.
Results: Created a custom Google Search campaign, resulting in more than 100 leads at a cost of $50.26 a lead in the first 60 days. Campaign cost continues to get reduced while increasing lead volume and conversion rates.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
Testimonial:
