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Active recovery

Campaign Type: Lead Generation

Goals: To create a predictable lead/patient acquisition machine.

Results: Created a custom Google Search campaign, resulting in more than 100 leads at a cost of $50.26 a lead in the first 60 days. Campaign cost continues to get reduced while increasing lead volume and conversion rates.

How we did it:

  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to Google search and search partner channels(High intention)