Campaign Type: Lead Generation
Goals: To create a predictable lead acquisition machine.
Results: We created a custom Google Search campaign, which resulted in more than 50 leads for $76 per leads. Campaign costs continue to be reduced while lead volume and conversion rates are increased.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
Testimonial:
