SEO Case study: construction

Campaign Type: Lead Generation

Goals: To create a predictable lead acquisition machine.

Results: We created a custom Google Search campaign, which resulted in more than 50 leads for $76 per leads. Campaign costs continue to be reduced while lead volume and conversion rates are increased.

How we did it:

  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to Google search and search partner channels(High intention)