Clients Goals: Break into the Canadian debt relief market by creating a well optimized Google ads campaign that resulted in predictable & scalable results.
Client Results: Created custom Google Search campaign resulting in more than 1000 leads at a cost of $124 a lead in the first 6 months.
Ongoing optimization in Q4 of 2021 resulted in 682 more conversions compared to Q3, while reducing the CPA by $41.85.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels(High intention)
- Competitor Research
