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Clients Goals: Break into the Canadian debt relief market by creating a well optimized Google ads campaign that resulted in predictable & scalable results.

Client Results: Created custom Google Search campaign resulting in more than 1000 leads at a cost of $124 a lead in the first 6 months. 

Ongoing optimization in Q4 of 2021 resulted in 682 more conversions compared to Q3, while reducing the CPA by $41.85. 

How we did it:

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to google search and search partner channels(High intention)
  • Competitor Research