Hair products

Campaign Type: E-commerce

Goals: To create a predictable lead/client acquisition machine.

Results: Created a custom Google Search campaign, resulting in more than 300 leads at a cost of $69.23 a lead in the first 60 days.

Ongoing optimization resulted in a 25.77% reduction in cost per conversion before the end of the first 60 days, with more than a 67% increase in the total conversions. This has allowed us to scale the campaign while still achieving the target CPA and continuing to lower it. 

How we did it:

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • Relaunched Performance Max Campaign with Remarketing 
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager