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  • RealTop LLC, 68 Harrison Ave Ste 605 PMB 40570 Boston, MA 02111 - US

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Hair products

Campaign Type: E-commerce

Goals: To create a predictable lead/client acquisition machine.

Results: Created a custom Google Search campaign, resulting in more than 300 leads at a cost of $69.23 a lead in the first 60 days.

PPC Patented Hair Pharmaceutical Product

Ongoing optimization resulted in a 25.77% reduction in cost per conversion before the end of the first 60 days, with more than a 67% increase in the total conversions. This has allowed us to scale the campaign while still achieving the target CPA and continuing to lower it. 

PPC Patented Hair Pharmaceutical Product

How we did it:

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • Relaunched Performance Max Campaign with Remarketing 
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager