Campaign Type: Lead Generation
Goals: To create a predictable lead/patient acquisition machine.
Results: We created a custom Google Search campaign/ remarketing PMax, which resulted in more than 40 leads at a cost of $68 a lead in the first 45 days. Campaign costs continue to be reduced while increasing lead volume and conversion rates.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to google search and search partner channels(High intention)
