Campaign Type: Lead Generation

Goals: To create a predictable lead/patient acquisition machine.

Results: We created a custom Google Search campaign/ remarketing PMax, which resulted in more than 40 leads at a cost of $68 a lead in the first 45 days. Campaign costs continue to be reduced while increasing lead volume and conversion rates.

How we did it:

  • A/B Split Testing of Ads
  • New More Consumer Centric Ad Copy
  • In-Depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of invalid click blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to google search and search partner channels(High intention)