Campaign Type: Lead Generation
Goals: To create a predictable lead acquisition machine.
Results: We created a custom Google Search campaign, which resulted in more than 40 leads within the first 90 days. Campaign costs continue to be reduced while lead volume and conversion rates are increased.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
