Introduction
In today’s digital-first world, the role of Search Engine Optimization (SEO) is undeniably crucial across all sectors, including the highly competitive services contractor industry. For such companies, establishing a strong online presence is not just about being found; it’s about being chosen over competitors. This necessitates a multi-faceted SEO approach comprising technical SEO, on-site SEO, external SEO, and local SEO.
Technical SEO ensures that a website meets the technical standards required for optimal search engine indexing and ranking. This includes aspects like site speed, mobile-friendliness, and secure connections (HTTPS), which are fundamental for a positive user experience and a high search engine results page (SERP) ranking.
On-site SEO focuses on optimizing the content and structure of the website itself. By carefully selecting and using keywords that potential customers are searching for, a business can significantly improve its visibility and relevance in search results. Quality content creation that aligns with these keywords helps in attracting and engaging visitors, turning them into potential leads.
External SEO aims at building a website’s authority through quality backlinks from other reputable sites. This not only drives traffic from those sites but also signals to search engines that the content is valuable, which can further improve rankings.
Local SEO is especially important for services contractors who operate in specific geographical areas. It involves optimizing the company’s presence in local search results to ensure that the business appears prominently when potential customers search for relevant services in their area.
Objectives
- Elevate technical SEO to surpass a 90% site health score in SEMRush, ensuring the website meets the best industry standards.
- Develop an enhanced keyword (KW) strategy for on-site SEO to improve visibility and rankings in search results.
- Create and disseminate high-quality content that organically incorporates targeted keywords, thereby improving organic search visibility.
- Produce authoritative content for guest posting on reputable websites, enhancing external SEO efforts.
The service contractor company set out with clear objectives to bolster its SEO strategy:
Implementation and Success Metrics
Technical SEO
The company undertook a comprehensive audit to identify and rectify any technical shortcomings on its website. By optimizing for speed, ensuring mobile responsiveness, and securing the site with HTTPS, the site health score in SEMRush was elevated to 91%. This foundational improvement significantly boosted the site’s usability and search engine ranking potential.
On-site SEO
Through meticulous keyword research, the company identified a set of high-impact keywords relevant to its services. These keywords were strategically integrated into the website’s content, including service pages, blog posts, and FAQs, not only to improve rankings but also to enhance the relevance and value of the content to its audience. This targeted approach led to a 50% increase in organic search traffic.
External SEO
To build the company’s online authority and backlink profile, a targeted campaign for guest posting was initiated. High-quality, informative articles were crafted and published on authoritative sites within the industry. This strategy not only secured valuable backlinks but also significantly increased the site’s visibility and credibility. As a result, the number of referring domains increased by 35%, boosting the site’s domain authority and external SEO performance.
Local SEO
Recognizing the importance of local clientele, the company also optimized its local SEO strategy. This included claiming and optimizing its Google My Business listing, ensuring NAP consistency across all listings, and creating geo-targeted content. These efforts led to a 60% improvement in visibility for local search queries, significantly increasing local inquiries and engagement.
Conclusion
The comprehensive SEO strategy implemented by the services contractor company led to notable improvements across technical SEO, on-site SEO, external SEO, and local SEO. By surpassing a 90% site health score in SEMRush, the company laid a solid foundation for its digital growth. The strategic keyword optimization and high-quality content production resulted in significant increases in organic traffic and improved search engine rankings. Furthermore, the targeted external and local SEO efforts successfully expanded the company’s digital footprint, establishing it as a leading contender in the services contractor industry. This case study underscores the impact of a holistic SEO strategy in driving business success, particularly for service-oriented companies aiming to enhance their online presence and market reach.
