How Video can help your Business
Are you looking for ways to increase your business’s online reach and success? If so, video marketing is what you’re looking for. Video marketing is a powerful tool that should be an essential part of any digital marketing campaign. 86% of businesses use video marketing.
Whether it’s promotional videos, customer testimonials, or tutorials, Video Marketing can help you connect directly with potential customers and serve as a channel to increase your business’s visibility.
This blog post will cover how can video marketing help your business, outlining strategies that can grow sales and visibility. Read on to find out more!
What is video marketing?
Video marketing consists of creating video content to attract and engage users with your brand by informing them about your product or services creatively. Currently, video is among the most demanded content formats on the internet. 96% of People Turn to Videos to Learn More About a Product or Service, according to studies.
It’s also been proven that users prefer to watch a short, engaging, and helpful video rather than read a long article. Users want the solution to their problems as quickly as possible. Video content can help you do that.
You can share videos on your digital channels, such as social media platforms, website, and paid ads. If you want to attract new customers and engage your current ones, you will need a video marketing strategy that helps you showcase your business as an expert in your industry.
Top Benefits of Video Marketing for Your Company
A video strategy can bring many benefits to your business. Below we break down some of the most common ones.
Helps Boost your SEO
Creating videos and adding them to your website can help you boost your organic rankings. This is because videos help maintain users on your page longer with relevant and valuable content. It signals to Google that your website is a relevant source and directly increases rankings on search results.
Google shows not only blog posts in search engine results pages but also videos. Additionally, videos can help you increase your YouTube channel rankings as it is the second most-used search engine on the internet.
Optimize your videos by adding relevant keywords in titles, descriptions, and tags to increase your chances of ranking higher. If implemented correctly, video can become a great driver of organic traffic for your site.
Helps You Sell your Product
Explainer videos can make your sales pitch an easy and interactive task. As mentioned above, users are likelier to watch a video when they want to learn about a specific product. They want to see how it works, what other people’s experiences have been using it, and if it’s something that can help solve their needs.
Users don’t care about a long feature list. They want to see your product in action. Consider including an explainer video on important channels you could use to sell your product or service, such as service pages, emails, and social media posts.
Also, you can create something different for your paid ads campaigns by incorporating video ads into your strategy. Whatever your video marketing campaign will be, make sure you make it relevant, short, and creative.
Boosts Conversions and Sales
Videos have been demonstrated to increase conversions and sales for many businesses. Studies show that video can increase conversions by more than 80%. They can help you close sales and attract potential customers interested in your products. The key is to combine creativity with an irresistible sales pitch. To ensure users buy from you, focus on the benefits rather than the characteristics of your product. Then, let your creativity fly to create an excellent video that users would like to watch.
Helps you Build Credibility and Trust
Before making a purchase, users want to ensure that what they are being offered online is exactly what’s being promised. Videos help show users that your value proposition is accurate and that they will receive the mentioned benefits.
Worth mentioning users want to see human faces in videos. Video marketing can help you build credibility and trust by showing users that there are humans behind the scenes of what they see on the internet.
Drives more Engagement and Social Shares
Video content increases user engagement and is more likely to be shared than other types of content. This increases the chances of reaching a broader audience interested in your product or service. Create video content that sparks user conversation to ensure maximum engagement and results. The best thing about video is that you don’t need to stick to a specific format.
Try experimenting with different types of videos and see which one works best. You can try creating animated videos, tutorials, testimonials, informative, tiktoks, and everything else that comes to mind.
Improves Brand Recognition and Awareness
Users are more likely to remember your business through video content. You have less than 8 seconds to catch their attention. However, if you manage to do that, you can be sure they will have your brand on top of mind when a specific need arises. Humans remember more what they watch rather than what they read. According to a study from HubSpot, 36% of video marketers argue that their video marketing efforts are to increase brand awareness and reach new audiences.
If you want your brand to be remembered, consider creating videos that appeal to your target audience and make you different from competitors. You can be sure they will remember you when they need your product or service.
Targets mobile Users
Video content is an excellent way to target mobile users. 57% of global video content is played on mobile devices. This represents an opportunity to optimize your videos to fit on mobile screens. Users are constantly on the run in their daily lives. However, video content ensures that they can see your content anytime, wherever they are. Ensure your video creation process includes optimizing videos for smartphones, tablets, and desktops.
Has a Good Return on Investment
88% of Video Marketers have claimed that video provides a positive ROI in their marketing strategy. Not only will you engage with users through video, but will also help you ensure that your investment translates into revenue for your business.
It’s Cost-Effective
Nowadays, you don’t need costly professional video recording equipment. Luckily, anyone can create videos. You can create awesome videos with simply a smartphone and creativity. Videos don’t have to be perfect. They should only provide valuable insights for customers. Most video recording apps include editing features, meaning you don’t need to pay for other tools.
It’s Trackable and Measurable
You can measure KPIs to identify how your videos perform once published. You can look at how many users look at your video, the time they look at it, how users interact with it, and the level of engagement it’s having. By paying attention to these metrics, you can optimize your video marketing efforts to ensure you create top-performing content that users enjoy.
Conclusion
In conclusion, there are plenty of benefits to leveraging video marketing for your business. It can contribute to brand awareness, customer education, lead generation, and engage customers with an attractive visual medium. It doesn’t matter if your company is small, medium-sized, or large. Anyone can benefit from video marketing.
Still unsure of how can video marketing help your business? Contact RealTop’s team of marketing experts and discover how we can help create compelling videos for your company. Get a Free Marketing Plan Today!
Nik Tsoukales, founder of REALTOP, is an experienced digital marketer with a track record of growing businesses and sales teams. He has received multiple awards for leading fast-growing companies and specializes in organic SEO, Google PPC, and Social Media. With over 89k clients acquired online, Nik’s expertise spans various industries including finance, healthcare, and real estate.
