St. Patricks Day Marketing Ideas

It’s time to tap into St. Patrick’s Day’s spirit and prepare for a day of good luck, green beer, and Irish cheer! St. Patrick’s Day is a day of joy and celebration that brings people together worldwide. So raise a glass and get ready for a day of Irish fun!

Are you looking for the perfect way to capture the holiday spirit and boost your business? Look no further! This article will explore some creative and innovative St. Patrick’s Day marketing ideas to help you engage your customers and increase sales.

How Do You Promote St. Patrick’s Day?

1. Launch St Patrick’s Day Email Marketing Campaigns

You can make the most of your St Patrick’s day marketing campaigns by launching personalized emails to your contacts list. Include engaging content that transmits the holiday spirit to users. You can include special offers, link to blog posts, or updates on special events your business will host on this day. Involving users with your business on this day will increase your brand’s online engagement, sales, and exposure.

Patrick's Day Themed Email

2. Dress up your staff

Show your holiday spirit as a business by inviting your staff to wear green on this day or theme-related outfits. Share group pictures on social media to get the conversation among users and drive engagement. Users want to see humans behind companies. Let your staff’s creativity spark!

Wearing Green on St. Patrick's Day

3. Decorate your business to show St. Patrick’s Day Spirit

Nothing says St. Patrick’s Day like some festive decorations! Make your business stand out and show your customers that you’re ready to get into the holiday spirit by decorating your premises with Irish-themed items such as shamrocks, green balloons, and other fun things. This will also help your employees get into the mood and create a fun environment to work in. Happy employees translate into satisfied customers! If you have an online business, you can decorate your website or social profiles with St. Patrick’s day themes.

4. Host a giveaway or Patrick’s Day Event

You can host a giveaway or event to attract new customers and engage your current ones. Free products and events help get customers excited about your brand. You can also host online events such as lives to grow your online presence. This strategy can also help you get referrals, as your current customers will spread word-of-mouth about your business event’s awesomeness.

5. Create St. Patrick’s Day blog content

St. Patrick’s day represents an opportunity to create content around this holiday. You can inform users about how your products or services will help them with a specific need during this day, share some fun facts, or even offer some creative ideas for celebrating the holiday. Target specific keywords for this holiday to increase your blog visibility on search engines. Blogging is a great way to engage and entertain your customers, plus it’s a great way to show off your knowledge.

6. Run a St. Patrick’s Day Sale Promotion

You can increase sales by running a special offer or promotion during St. Patrick’s day. Offer discounted prices on your products or services, free shipping, or a free gift with purchase. These offers can be great incentives for customers to shop with you and show your appreciation for their loyalty. The incentives you offer should align with the business goals you want to pursue.

Paddy's Day Sales

7. Create a St. Patrick’s Day limited-time items

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Create theme-related green merchandise items that users want to buy to celebrate St. Patrick’s day. This is an excellent strategy to get customers into the mood and celebrate this holiday. Besides, offering limited-time products awakes that sense of urgency in users to buy, which can help increase your sales volume. For example, you could create personalized t-shirts, hats, banners, stickers, and anything else that customers want to collect.

8. Update your social media and website homepage for St. Patrick’s Day

Updating your online channels to match St. Patrick’s day holiday is a great way to let customers know that your business commemorates this day with happiness and fun. This motivates users to visit your social media and website and discover what you offer today. Besides, it helps to showcase your brand as funny and with a human touch.

9. Share St. Patrick’s Day social media posts

Sharing social content for St. Patrick’s day will help you increase engagement, acquire followers, and build awareness around your business. Additionally, you can use this day and publish sales-oriented content for your limited-time products and offers. Be as interactive as you can with users. This will indicate to the algorithm that your business is relevant, which helps you reach new people.

10. Leverage user-generated content (UGC)

Lastly, your business can benefit significantly from user-generated content. Ask your customers to share their St. Patrick’s Day photos, stories, or recipes on social media, and then feature the best ones on your channels. Users will trust what other people are publishing. You will build credibility by sharing other users’ content on your business.

Paddy's Day Spirit

11. Use St. Patrick’s day hashtags

Festive hashtags can help you boost your content performance. This strategy will help your posts reach the right people looking for similar content. Some hashtags you can use include:

  • #Paddy’sDaySpirit
  • #HappyStPatricksDay
  • #StPatsDay
  • #PaddyAllDay
  • #LetsPaddy
  • #Shamrock
  • #GreenOOTD
  • #Leprechaun

12. Post creative videos

Videos can help boost your St. Patrick’s day campaign performance. Studies show that 55% of consumers were influenced to purchase for holidays after viewing a video from a brand. Users prefer to watch an engaging video rather than read an article. Make sure you post a theme-related video to celebrate St. Patrick’s day.

What businesses benefit from St. Patrick’s Day?

Almost any business can benefit from St. Patrick’s Day Celebrations. Some include restaurants, retail stores, clothing stores, hotels, and online businesses.

The key is being human, fun, and creative to develop strategies that appeal to your target audience.

Patrick's Day Promotion


No matter what your St. Patrick’s day marketing campaigns look like, the most important thing is to engage your customers, show appreciation for their loyalty, and, overall, be creative! Make this day fun for your customers and staff through these marketing ideas.

Don’t know how to start marketing your business this day? Don’t worry. We are here to help! RealTop has over 15 years of experience helping businesses of all sizes and industries develop effective strategies that drive results. Get a free marketing plan today!