Should a dental practice run SEO and PPC at the same time?

Yes. Google Ads delivers immediate patient leads from day one while SEO builds organic authority that reduces long-term cost per acquisition. Running both simultaneously means capturing high-intent patients through paid search now while growing organic rankings that don't require ongoing ad budget. The two channels reinforce each other rather than compete.

What is a good conversion rate for dental Google Ads?

The dental industry average for Google Ads conversion rates typically falls between 3% and 8%. The campaign in this case study achieved 17.22% — more than double the high end of the industry average — through tightly structured ad groups, procedure-specific landing pages, and continuous optimization.

What is a realistic cost per lead for dental Google Ads?

General dentistry campaigns in competitive markets typically see cost per lead between $30 and $80. The $24.21 cost per conversion in this case study — down $6.33 from the prior period — reflects a highly optimized campaign achieving below-market cost per lead while growing lead volume simultaneously.

How does REALTOP approach combined dental SEO and PPC?

REALTOP treats SEO and PPC as a unified patient acquisition system. PPC campaigns target the same high-intent keywords as SEO so paid and organic placements reinforce each other. SEO content is built around the same queries driving PPC click-throughs, creating a compounding effect where organic growth reduces reliance on paid budget over time.

★★★★★

5-Star Google Reviews

✦ Organic SEO ✦ Google Ads PPC

Dental Marketing
Case Study

Two channels. One dental practice. Documented results — 535 Google Ads conversions at $24.21 per lead and organic search growth measured side by side in the same practice.

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SEO + PPC — One Practice, Two Channels

What Happens When SEO and PPC Work Together for a Dental Practice

This case study documents a real REALTOP dental client running both organic SEO and Google Ads simultaneously. The data below is verified — pulled directly from Google Analytics, Google Search Console, and Google Ads. No projections. No industry benchmarks. Two channels, one practice, real numbers.

Most dental practices treat SEO and PPC as separate decisions — run ads when you need patients now, invest in SEO when you're thinking long term. REALTOP runs them as a unified strategy. PPC captures high-intent patients actively searching right now. SEO builds the organic authority that reduces your cost per acquisition over time and makes every dollar of ad spend work harder.

The results on this page show what that combined approach looks like in practice — a dental client achieving 535 Google Ads conversions at $24.21 per lead while simultaneously growing organic search visibility and click volume through on-site SEO work running in parallel.

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Dental marketing case study — combined SEO and PPC results for a dental practice from REALTOP

SEO + PPC. One Practice.

535

PPC Conversions

$24.21

Cost Per Conversion

656

Organic Clicks

11.3

Avg Organic Position

Verified Campaign Data

The Numbers — Google Ads and Search Console, Same Practice

PPC data pulled from Google Ads. Organic data pulled from Google Search Console. Same dental practice. Same time window. Two channels documented side by side.

✦ Channel 01 — Organic SEO

Google Search Console — Organic Search Performance

3-month organic search data — clicks, impressions, CTR, and average ranking position

GSC — Organic SEO

656

Organic Clicks

↑ 2x vs 327 prior period

34.9K

Impressions

↑ nearly 3x vs 12.5K prior

1.9%

Click-Through Rate

Clicks doubled as impressions tripled

11.3

Avg Position

↑ improved from 12.9

What the Search Console Data Shows

Impressions nearly tripled — from 12.5K to 34.9K — meaning this dental practice broke into significantly more Google search results over the period. Clicks doubled from 327 to 656 as rankings improved from position 12.9 to 11.3. The click and impression growth together confirm the site is gaining ground on more competitive search terms — more visibility, better positions, more patients reaching the website organically.

Google Search Console — Organic Data (Verified)

Google Search Console dental SEO data — 656 clicks, 34.9K impressions, position 11.3

Click to zoom in on search console data

Organic clicks grew from 327 to 656 — same keyword footprint
Impressions nearly tripled from 12.5K to 34.9K
Average position improved from 12.9 to 11.3
Click growth driven by ranking improvement, not new volume
100% organic — no paid search included in this data
GSC and PPC data verified across the same practice

✦ Channel 02 — Google Ads PPC

Google Ads — Dental PPC Campaign Performance

Documented Google Ads campaign data — conversions, conversion rate, cost per lead, and impression volume

Google Ads — PPC

535

Conversions

↑ 328 vs prior period

17.22%

Conversion Rate

↑ 0.86% vs prior period

$24.21

Cost Per Conversion

↓ $6.33 — more leads, lower cost

41K

Impressions

↑ 22.6K vs prior period

What the Google Ads Data Shows

535 conversions at $24.21 per lead — with cost per conversion dropping $6.33 from the prior period while conversion volume increased by 328. That combination of more leads at lower cost is the clearest signal of a well-optimized Google Ads campaign. Impressions grew by 22.6K, confirming increased market reach alongside the efficiency gains. At 17.22% conversion rate, this campaign is converting at well above the dental industry average.

Google Ads Campaign Data — Verified Results

Google Ads dental PPC data — 535 conversions, 17.22% conv rate, $24.21 cost per lead

Click to zoom in on campaign data

535 conversions — up 328 from the prior period
Cost per conversion dropped $6.33 while volume increased
17.22% conversion rate — well above dental industry average
41K impressions — up 22.6K, expanding market reach
More leads and lower cost in the same campaign window
PPC running in parallel with SEO for compounded growth

Combined Channel Results

Four Numbers From Two Channels — Same Dental Practice

Organic SEO and Google Ads PPC running simultaneously for one dental client. Verified data from Google Search Console and Google Ads. No projections. No benchmarks.

656

Organic Clicks

SEO

34.9K

Search Impressions

SEO

535

PPC Conversions

PPC

$24.21

Cost Per Lead

PPC

Get These Results for Your Practice

From a Real Client

What Dental Practices Say About REALTOP

The numbers tell one side of the story. Here's what a dental practice says about working with REALTOP on their marketing strategy.

Client Testimonial — Westlake Dental Associates

Ready for Your Own Case Study?

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We'll review your current SEO and Google Ads setup, show you exactly where you're leaving patients on the table, and build a combined strategy that delivers results like the ones on this page.

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What Practices Say

Real Reviews From Real Dental Clients

      EXCELLENT  
   Based on 76 reviews 
    
 
 
 
   
 
 
      Posted on Google  
   
   Assaf Miller 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had Realtop help with our Google Ads account, and Nik was extremely professional throughout the process. He did an excellent job analyzing the account and quickly identified technical issues that were holding our campaigns back.

He provided practical, actionable recommendations to improve performance and took the time to explain everything clearly. On a personal level, I felt very comfortable asking questions and digging into the details without ever feeling rushed.

What stood out most was that I got a people-first feeling from the team, rather than a business-first approach. That's something many agencies seem to miss these days.

I highly recommend Realtop to anyone looking for knowledgeable, honest, and genuinely helpful Google Ads support and management.
  
 
     Posted on Google  
   
   Quent Cordair Fine Art 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are excited to be working with RealTop! They are extremely professional from the very first encounter to getting the job done. If you are in need of digital marketing assistance they should be your first call.
  
 
     Posted on Google  
   
   Russell Bendian 
 
 
 
 Trustindex verifies that the original source of the review is Google. Every company talks the talk to get your business and it turns out to be a bunch of fluff. Realtop is the real deal. Nik and Jake have been great to work with. They really care about my business and getting us to the next level. I highly recommend Realtop!
  
 
     Posted on Google  
   
   Carmen Dooley 
 
 
 
 Trustindex verifies that the original source of the review is Google. Realtop does a fantastic job, especially communicating with the people in the office. I am very impressed with our numbers which have drastically improved under their SEO services.. What I am most impressed about is the follow up On any Google leads That were not called back. Thank you, and we appreciate your services and would recommend them to others
  
 
     Posted on Google  
   
   Sean Rumball 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had some frustrating experiences with marketing companies in the past, so I was hesitant to switch. Nik took the time to really understand our business and what we actually needed before we moved forward.

Within the first month, REALTOP’s Google Ads campaign is already outperforming our previous one and allowing us to scale our ad spend profitably. Jake has also been excellent with communication and account management.

If the results keep trending this way, this will easily end up being one of the best marketing decisions we’ve made.
  
 
     Posted on Google  
   
   Mao Klein 
 
 
 
 Trustindex verifies that the original source of the review is Google. My wife and I run a chimney repair and air duct cleaning business in Seattle, and working with this marketing team has been a great experience. They took the time to understand our industry and helped improve our online presence and lead generation. We’ve seen a noticeable increase in calls and new customers since we started working with them.

Their team is professional, responsive, and always willing to help when we have questions. If you’re a small business owner looking for a marketing company that truly cares about your success, I highly recommend them.
  
 
     Posted on Google  
   
   Patricia Caddy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Real Top Marketing has been amazing to work with! They are professional, responsive, and truly know how to market a business effectively. From the start, they made the process easy and delivered exactly what they promised. Their team is knowledgeable, creative, and genuinely cares about getting results. I’ve had a great experience and would highly recommend Real Top Marketing to any business looking to grow and improve their marketing.
  
 
     Posted on Google  
   
   Adedayo Ojo 
 
 
 
 Trustindex verifies that the original source of the review is Google. Partnering with RealTOP Digital Marketing has been a valuable decision for Southeast Medical Group. Jake has done an excellent job leading our advertising campaigns with professionalism, insight, and a results-focused approach. His ability to combine smart strategy with consistent optimization has contributed to stronger outreach, increased patient interest, and improved awareness of our services across multiple clinics.
  
 
 
  
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Frequently Asked Questions

Dental Marketing FAQs — SEO, PPC & Combined Strategy

Yes — and the data in this case study shows exactly why. Google Ads delivers immediate visibility and patient leads from day one. SEO builds organic authority over time, reducing your long-term cost per acquisition and making every dollar of ad spend work harder. Running both simultaneously means you're capturing high-intent patients through paid search right now while steadily growing organic rankings that don't require ongoing ad budget. The two channels reinforce each other rather than compete.

The dental industry average for Google Ads conversion rates typically falls between 3% and 8% for general dental campaigns. The campaign documented in this case study achieved a 17.22% conversion rate — more than double the high end of the industry average. Conversion rates this high are the result of tightly structured ad groups, procedure-specific landing pages, and continuous optimization of keyword targeting, bidding strategy, and ad relevance. A well-managed dental Google Ads campaign should be targeting double-digit conversion rates as the benchmark.

Cost per lead for dental Google Ads varies widely based on market competitiveness, procedure type, and campaign quality. General dentistry campaigns in competitive markets typically see cost per lead figures between $30 and $80. The $24.21 cost per conversion documented in this case study — down $6.33 from the prior period — reflects a highly optimized campaign in an established market. REALTOP's dental PPC management focuses on driving cost per lead down while simultaneously growing lead volume, as demonstrated here.

REALTOP treats SEO and PPC as a unified patient acquisition system, not two separate services. PPC campaigns are structured around the same high-intent keywords targeted in SEO — so organic rankings and paid placements reinforce each other in the search results. SEO content is built around the same PAA and AI Overview queries that drive PPC click-throughs, creating consistent messaging across both channels. The result is a compounding effect where organic growth reduces reliance on paid budget over time while paid campaigns capture immediate demand that SEO hasn't yet reached.

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