Check out the case study below and discover how we helped this construction contractor with his online presence.
Real Estate Marketing Agency
RealTop is a real estate marketing agency that helps agents, brokers, and investors attract high-quality leads in their target markets. We understand the challenges of standing out in a competitive industry and specialize in building tailored digital strategies that drive visibility, conversions, and long-term growth. Ready to grow your real estate business? Keep reading to discover how we can help you close more deals and scale your success.
More than
15 years of
experience
How Real Estate Marketing Works in the Digital Age
RealTop is a real estate marketing agency dedicated to helping real estate professionals attract high-intent clients and grow their business. We understand the unique challenges faced by agents, brokers, and property developers—and we craft strategic, results-driven campaigns to generate qualified leads. Ready to elevate your real estate brand? Keep reading to see how we can help you gain visibility, close more deals, and take your real estate business to the next level.
Examples Case Study
Goals
The goal was to build a predictable lead acquisition system that consistently delivers qualified leads while keeping cost-efficiency at the forefront. By leveraging Google Search Ads, the strategy aimed to drive scalable growth, boost lead volume, and create a steady stream of inbound opportunities.
How We Did It
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
Results
Launched a customized Google Search campaign that generated 51 high-quality leads at a cost of $76.31 per lead. With over 1,000 clicks and a strong 19.75% click-through rate (CTR), the campaign demonstrated high audience engagement and relevance. As performance improved, average cost-per-click was held to $3.62, keeping the budget efficient. Ongoing optimizations led to a continued decrease in costs while steadily increasing lead volume and conversion rates, laying the groundwork for long-term campaign scalability.
Case Studies
Real Estate Marketing
We’re excited to offer our real estate-focused digital marketing services, delivering tailored services that empower professionals to shine and connect with their ideal audience their ideal audience!
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
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By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
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Need Help Marketing Your Real Estate?
Eliminate the marketing challenges that burden your business with RealTop, the ideal solution for your needs. We can help create and execute effective campaigns that will get you actual results and enhance your patient experience.
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FAQs
How is Digital Marketing Used in the Real Estate Industry?
Digital marketing in construction is used to reach potential clients by leveraging channels like SEO, paid ads, and social media. It adds value to your services and helps generate more sales and revenue. Customers will only trust your business by demonstrating expertise and using the right strategies to communicate what makes you different.
How is Digital Marketing Useful for Real Estate Agents and Brokers?
Digital marketing empowers real estate agents and brokers to build credibility and connect with the right audience. A smart digital strategy helps you showcase properties effectively, generate inquiries, and stay top-of-mind with prospects. It also enables you to respond to buyer and seller needs at the perfect time with the right message—turning more leads into closed deals.
What is the Best Way to Market a Real Estate Business Online?
The most effective way to market a real estate business online is through a multi-channel strategy. Here are some key methods: 1. Build a Strong Online Presence – Launch a professional, mobile-friendly website with valuable content. Optimize it for SEO and be active on social media to boost visibility. 2. Local SEO – Use geo-targeted keywords to improve rankings in your area. Get listed on local directories and encourage reviews from buyers or sellers. 3. Content Marketing – Share insightful real estate content, including blog posts, videos, virtual tours, and infographics. This helps educate prospects and position you as a market expert. 4. Online Advertising – Run PPC campaigns through Google Ads or social platforms to target motivated buyers or sellers based on their online behavior and location. 5. Client Testimonials – Showcase reviews and success stories to build trust and credibility with potential clients. The best strategy depends on your audience, market conditions, and goals—but consistency, optimization, and performance tracking are key to long-term success.
