Check out the case study below and discover how we helped this construction contractor with his online presence.
Construction Marketing That Builds Results
RealTop specializes in construction marketing services designed to help contractors attract high-quality clients in their local area. We understand the unique challenges faced by builders and developers — and we’re here to craft results-driven campaigns that deliver qualified leads. Ready to grow your business? Keep reading to see how we can help you reach more clients and take your construction company to the next level.
More than
15 years of
experience
How Construction Marketing Works in the Digital Age
Construction digital marketing is using digital channels and strategies to promote construction services, companies, and construction-related products online. This targeted approach allows construction firms to reach potential clients actively searching for their expertise. Construction digital marketing encompasses a diverse toolbox of online marketing techniques. Search engine optimization (SEO) ensures a company's website ranks high in search results for relevant keywords, like "kitchen remodeling contractor" or "commercial construction services." Content marketing involves creating informative and engaging content, such as blog posts showcasing project portfolios or videos highlighting innovative building techniques. Social media marketing utilizes platforms like LinkedIn and Facebook to connect with potential clients, share company updates, and establish a strong brand presence. Email marketing allows for targeted communication with leads, nurturing their interest through project newsletters or special offer campaigns. Finally, pay-per-click (PPC) advertising leverages platforms like Google Ads to display targeted ads to users searching for specific construction services.
Examples Case Study
Goals
The objective was to optimize the conversion process by reducing costs while increasing lead quality. This involved lowering customer acquisition costs, maximizing return on investment (ROI), and using strategic audience targeting to reach high-intent homeowners. The campaign focused on maintaining consistent ad performance while minimizing wasted spend.
How We Did It
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
Results
Achieved a 76.2% reduction in conversion cost, lowering it by $616 per lead. Conversion rates improved with consistent month-over-month growth, supported by higher-quality leads and stronger engagement. Optimized budget allocation and refined ad targeting contributed to greater efficiency and a higher ROI.
Construction Marketing Case Studies
I’ve had a great experience working with Jake and his team at realtop. What I appreciate most about working with them is their willingness to pivot when campaigns are not working or not providing the results we were hoping for. As a business owner, I’m aware digital advertising is constantly evolving, so it is great to have a partner on our team who is keeping up with the changes rather than me having to keep up with them! – Tom P.
Construction Industry Marketing
We’re excited to offer our construction-focused digital marketing services, delivering tailored services that empower professionals to shine and connect with their ideal audience their ideal audience!
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
Check Out Our ServiceSocial Media Marketing
By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
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Need Help Marketing Your Construction Business?
Eliminate the marketing challenges that burden your business with RealTop, the ideal solution for your needs. We can help create and execute effective campaigns that will get you actual results and enhance your patient experience.
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FAQs
How is Digital Marketing Used in the Construction industry?
Digital marketing in construction is used to reach potential clients by leveraging channels like SEO, paid ads, and social media. It adds value to your services and helps generate more sales and revenue. Customers will only trust your business by demonstrating expertise and using the right strategies to communicate what makes you different.
How Digital Marketing is Useful for Construction Contractors?
Digital marketing is helpful for construction contractors as customers will only trust your business by demonstrating expertise. A digital strategy will help you market your services attractively and engagingly. Additionally, it will help you answer users’ questions at the right moment and place.
What is the Best Way to Market construction business online?
The best way to market a construction contractor is to employ a multi-faceted approach that combines various strategies. Here are some effective methods: 1. Develop a Strong Online Presence: Create a professional website with informative content. Optimize it for search engines (SEO), and establish a presence on relevant social media platforms. 2. Local SEO: Optimize your online presence for local search by targeting location-specific keywords. You can also strive to get listed on online directories and encourage patient reviews. 3. Content Marketing: Share valuable healthcare-related content through blog posts, articles, videos, and infographics. This will help establish expertise, educate patients, and attract a wider audience. 4.Online Advertising: Utilize online advertising platforms, such as Google Ads or social media ads. This will help to target specific demographics and promote your services. 5. Clients Testimonials: Encourage satisfied patients to provide reviews that can be displayed on your website or shared on review platforms. It will help build trust and credibility. The best marketing strategy may vary depending on your target audience, location, and the specific services you offer. Evaluating and adjusting your marketing efforts based on feedback, analytics, and evolving patient needs is essential.
