PPC Case Study: HVAC Campaign Generates 3,632 Leads at $16 CPA
This multi-week campaign was launched for an HVAC company looking to increase lead volume during a seasonal demand spike. By deploying a performance-focused PPC strategy — including smart keyword segmentation, cost-controlled bidding, and tightly aligned ad copy — the campaign delivered fast, measurable impact. The result: scalable growth, consistent lead flow, and over 3,600 conversions at just $16.10 each.
Goals
- Generate Scalable Lead Volume: Drive thousands of service calls and estimate requests by expanding high-intent keyword reach across HVAC repair, installation, and seasonal needs.
- Lower Cost per Acquisition: Enhance efficiency by cutting wasteful clicks and tightening ad delivery around local buyer intent.
- Maximize Conversion Output: Use budget-controlled bidding and landing page refinement to increase conversions without increasing ad spend.
- Boost Local Market Share: Increase visibility in key service areas through geo-targeted campaigns and tightly themed ad groups.
Performance Breakdown
- Conversions: Delivered 3,632 new leads — including service requests, quote forms, and calls
- Cost per Conversion: Averaged $16.10 per lead (well below industry benchmarks)
- Ad Spend: $58.5K total investment for the full campaign period
- Conversion Rate: Maintained a solid 7.94% across all channels
With low CPAs and high lead volume, this HVAC PPC campaign achieved rapid growth without overspending — proving that a strategic, data-led approach can deliver major results in a competitive market.
Campaign Strategy
- Keyword Targeting Overhaul
Focused on high-converting, service-based queries like AC repair near me, furnace install quotes, and emergency HVAC service, all aligned with real-time local intent. - Geo-Targeted Ad Sets
Built precise radius targeting around top-performing cities and neighborhoods, concentrating on areas with high homeowner density and HVAC demand. - Ad Copy & CTA Optimization
Tested urgency-driven ad variants (Same-Day Service, 24/7 Availability, Tune-Up Specials) to boost CTR and conversion volume. - Smart Bidding by Device & Time
Prioritized mobile-first bidding and peak-hour delivery to maximize lead flow when high-converting traffic was most active. - Conversion Tracking Reinforcement
Audited and confirmed full form + call tracking to ensure no leads were missed — giving clear attribution across all campaign layers.
Key Takeaways
- Rapid Lead Generation:
In just six weeks, the campaign produced 3,600+ HVAC leads — with no increase in daily spend. - High Return on Ad Spend:
Strategic bidding, geo-targeting, and mobile-first delivery generated over $1.1M in tracked value. - Industry-Beating CPA:
The $16.10 cost per lead came in well below HVAC benchmarks, proving the strategy’s efficiency. - Scalable Framework:
With the right structure, even a mid-sized HVAC campaign can scale fast, cut waste, and dominate local service areas.
How we did it:
Tracking & Communication Enhancements
- Launched full call tracking with recordings and multi-tier reporting (daily, weekly, monthly)
- Created a tight feedback loop between the HVAC client and marketing lead for live optimization
- Integrated upgraded Google Analytics to capture form fills, calls, and funnel drop-offs with clarity
Ad Strategy & Conversion Optimization
- A/B tested urgency-based and offer-based ad variants to boost CTR
- Shifted copy tone to emphasize outcomes (Same-Day Repairs, 24/7 Availability, Upfront Pricing)
- Ran continuous keyword audits and adjusted bids daily based on query performance
- Maintained an evolving negative keyword list to block junk traffic and save spend
Efficiency & Protection Tools
- Used exact match targeting across Google Search and Search Partners to prioritize high-intent traffic
- Implemented click fraud protection to filter bots, competitors, and invalid clicks in real time
This HVAC company saw firsthand how a well-executed PPC campaign can turn into a lead-generation engine — fast. With strategic targeting, clear tracking, and daily optimization, the account not only hit KPIs — it crushed them. Every click was tracked, every dollar was optimized, and every lead had intent.
Real PPC Results in Action: SEO, ROAS & More
Frequently Asked Questions – HVAC PPC Advertising
How many leads can an HVAC company generate with Google Ads?
With the right strategy, HVAC companies can generate hundreds or even thousands of qualified leads per month. In our latest case, we helped a company drive over 3,600 leads at just $16 per conversion.
Is PPC really worth it for HVAC companies in competitive areas?
Yes. Smart bidding, geo-targeting, and strong ad copy help HVAC companies compete effectively — even in saturated markets — without overspending.
What’s a good cost per lead for HVAC Google Ads campaigns?
A strong HVAC PPC campaign typically sees cost-per-lead in the $25–$75 range. Our optimized campaign drove conversions at just $16.10 per lead.
Can HVAC PPC campaigns be scaled quickly during busy seasons?
Absolutely. With smart structure and real-time optimizations, HVAC PPC campaigns can scale up fast during seasonal spikes without losing efficiency.
How can I lower my HVAC ad spend without losing leads?
You can reduce waste by removing low-intent clicks, refining location targeting, and optimizing ad copy. That’s how we scaled volume and cut CPA at the same time.
Do Google Ads work for both heating and cooling services?
Yes. PPC works great for heating, cooling, air quality, tune-ups, and emergency repairs — especially when ads are aligned with seasonal demand and local search intent.
What should I look for in an HVAC PPC case study?
Look for clear results: total conversions, CPA, conversion rate, and strategy details. Our case study breaks all of that down in real numbers, not vague claims.
How do I know if my HVAC PPC campaigns are underperforming?
Watch for high cost per lead, low CTR, or stagnant conversion rates. If you’re not getting measurable results, it's likely time for a strategic overhaul.
