More Repair Calls.
Smarter Ad Spending.
How a Southern California appliance repair company generated nearly four times as many leads while cutting its cost per lead by more than half.
More Leads
781 tracked leads compared with 203 during the same six-month period in the previous year.
Lower Cost Per Lead
The Cost of One Lead Before the Rebuild
The previous Google Ads setup was generating leads at approximately $94 each.
For a service business competing in Southern California's coastal markets, that left significant room to improve acquisition efficiency.
When Something Breaks, Homeowners Search Immediately.
A refrigerator stops cooling. A dishwasher begins leaking. An oven suddenly stops heating.
These are the moments when homeowners search Google for appliance repair services. The business that appears with the most relevant message has an opportunity to earn that customer's call.
This appliance repair company serves high-end homes throughout coastal Orange County and San Diego.
But its previous advertising setup wasn't delivering the level of lead-generation efficiency the business needed.
REALTOP rebuilt the Google Ads account in April 2026, focusing on actual repair inquiries instead of clicks that didn't necessarily lead to contact.
Same Market. A Completely Different Outcome.
A direct comparison of the same six-month period shows how the account's performance changed.
Before / April–September 2025
After / April–September 2026
Additional tracked leads compared with the previous year, while cost per lead dropped by 51%.
Advertising spend increased by 87%. The improvement was in lead volume and acquisition efficiency, not a reduction in total campaign spending.
The Campaign Didn't Just Improve. It Built Momentum.
The strongest results appeared toward the end of the six-month period, with August and September generating 344 leads combined.
Monthly Lead Growth
April–September 2026
The Final Two Months
August–September 2026
Tracked leads generated in just two months.
Average cost per lead during August–September 2026.
Compared with last year: 121 leads at $83.87 each during August–September 2025.
Six Changes That Reshaped the Campaign.
Rather than making small adjustments to the old campaigns, REALTOP rebuilt the advertising structure around the company's services and customer intent.
Rebuild the Google Ads Structure
The old campaign setup was replaced with two focused Search campaigns: one for general appliance repair and one for luxury appliance repairs.
Match Ads to Specific Appliances
Separate ad groups were created for refrigerators, dishwashers, washers, dryers, ovens, and microwaves. The goal was to connect each search with a more relevant repair message.
Target High-End Appliance Searches
A dedicated luxury-brand campaign focused on premium appliances including Sub-Zero, Wolf, Viking, Miele, Monogram, and Gaggenau.
Filter Out Unqualified Searches
The account used 301 keywords and 339 negative keywords to help exclude irrelevant searches related to DIY fixes, manuals, parts, small appliances, and job opportunities.
Focus on the Right Communities
Ads targeted approximately 20 coastal Orange County and San Diego communities, along with a radius around the business location.
Track Real Customer Actions
REALTOP focused conversion tracking on calls from ads, website calls, and form submissions. Simple taps on phone numbers were not counted as completed leads.
The Keywords Behind the Customer Inquiries.
The campaign's keyword performance shows how different appliance repair searches contributed to lead generation.
Appliance Repair Company
Tracked leads generated from this phrase-match keyword.
$37.74 cost per lead
Keyword bars compare lead volume among selected non-branded keywords. Branded client searches are omitted to protect client anonymity.
What Other Service Businesses Can Learn.
Relevance Can Improve Engagement
The click-through rate increased from 2.81% to 5.79%. Service-specific advertising helped align messaging with customer searches.
Better Efficiency Creates Room to Scale
The company increased its advertising investment while lowering its cost per lead by 51%, generating substantially more inquiries.
Tracking Changes How Results Are Measured
Focusing on calls and form submissions provided a clearer measure of customer inquiries than counting phone-number clicks alone.
Google Ads Questions From Service Business Owners
Can Google Ads generate more appliance repair leads?
Google Ads can connect appliance repair businesses with homeowners actively searching for repair services. In this case study, tracked leads increased from 203 to 781 during the same six-month period.
Why did cost per lead decrease?
The account was rebuilt with service-specific ad groups, negative keywords, local targeting, and conversion tracking. These changes supported a 51% decrease in reported cost per lead.
What are negative keywords?
Negative keywords help prevent ads from appearing for irrelevant searches, such as people looking for appliance parts, manuals, or DIY instructions rather than professional repair services.
Can Google Ads target luxury appliance repairs?
Yes. Search campaigns can target brand-specific repair queries. This account included a dedicated campaign for premium brands such as Sub-Zero, Wolf, Viking, and Miele.
Does an increase in leads guarantee more sales?
No. Tracked advertising leads represent customer inquiries, not necessarily completed bookings or paid repair jobs. Revenue and booked appointments should be measured separately.
More Than Clicks. Marketing That Creates Opportunities.
REALTOP helps service businesses connect with customers through targeted Google Ads campaigns, relevant messaging, and measurable lead-generation strategies.
Talk to REALTOP →Results reflect one advertising account and are not a guarantee of future performance. Data extracted October 2, 2026.
