Case Study: Facebook Lead Generation Campaign
A Facebook ads campaign was launched to identify cost-effective strategies for acquiring new leads. The goal was to assess the platform’s effectiveness in generating high-quality leads while minimizing expenses.
Goals
The campaign was initiated with the following key goals:
- Test Facebook ads as a viable channel for lead generation
- Generate high-quality leads at a low cost per acquisition
- Maximize views and reach from the target audience to enhance brand recognition
- Establish benchmarks for future advertising strategies
These goals were focused on determining the efficiency and effectiveness of Facebook as a lead generation tool.
Results
The lead generation campaign yielded promising outcomes, highlighting the potential of Facebook ads for cost-effective marketing:
- 33 leads generated during the test period
- Cost per lead: $9.56, reflecting an affordable acquisition cost
- Total amount spent: $315.52, maintaining budget efficiency
- 22,117 views generated during the test, indicating strong engagement from the target audience
These results underscore the effectiveness of Facebook ads in producing quality leads at a reasonable cost, providing valuable insights for future marketing campaigns
Views
0
K
Cost Per Lead
$
0
Leads
0
HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- Video Optimization for FB Ads
- Image Optimization for ads
- Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
