Google Ads: Premium Car Care Industry Study
In launching this 30-day car detailing campaign, our goal was to maximize visibility, drive engagement, and generate interest while maintaining cost efficiency. Below are the initial objectives and the successful results achieved.
Goals
- Increase brand awareness by reaching a broad but relevant audience.
- Drive strong engagement through compelling ad creatives and targeted placements.
- Optimize cost efficiency to ensure a balanced investment in clicks and impressions.
- Encourage website traffic and inquiries to support lead generation and conversions.
Results (30-Day Performance):
- Achieved strong engagement, with a high 8.21% CTR, exceeding typical benchmarks.
- Optimized cost efficiency, maintaining a $2.44 average CPC while ensuring quality clicks.
- Successfully utilized the budget, spending $300 to generate 1.5K impressions.
This campaign effectively captured audience interest, leading to a high engagement rate and cost-effective results. Future optimizations can focus on expanding reach while maintaining the strong performance in click-through rate and cost efficiency achieved in this phase.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
