Case Study: Facebook Ads Employee Recruitment Campaign
A Facebook ads campaign was launched to identify cost-effective strategies for acquiring new leads and attracting potential candidates. The goal was to assess the platform’s effectiveness in generating high-quality leads and job applications while minimizing costs.
Goals
The campaign was initiated with the following key goals:
- Test Facebook ads as a viable channel for lead generation and recruitment
- Generate high-quality leads and job applications at a low cost per acquisition
- Maximize views and reach from the target audience to enhance brand recognition
- Assess overall engagement, including link clicks and direct messaging for job inquiries
- Establish benchmarks for future advertising strategies
These goals were focused on determining the efficiency and effectiveness of Facebook as both a lead generation and recruitment tool.
Results
- Total Views: The campaign achieved 3,257,642 views (impressions), reaching a broad audience of 676,560 people.
- Strong ROI on Ad Spend: With $8,984.78 spent, the campaigns balanced reach and lead generation effectively, keeping costs low.
- Top-Performing Campaigns: The Geo Targeted – RT and Job Fair Campaign led in performance, contributing 43,500 leads at minimal costs.
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HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- Video Optimization for FB Ads
- Image Optimization for ads
- Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
