Case Study: Facebook Ads Brand Awareness Campaign
In an effort to increase brand visibility and social media engagement, a custom brand awareness campaign was launched. The primary objective was to reach as many individuals within the target audience as possible, while also boosting the number of followers on the company’s Facebook page.
Goals
The campaign was strategically designed with the following goals in mind:
- Maximize views from the target audience to enhance brand recognition
- Generate new followers and increase engagement on the company’s Facebook page
- Ensure cost-effective spending while achieving broad audience reach
- Improve estimated ad recall, indicating a lasting impression on viewers
These goals are aimed at establishing a strong online presence and foster deeper connections with potential customers.
Results
The Facebook ads campaign effectively maximized reach and lead generation while maintaining cost efficiency. Here are the key results:
- Total Views (Impressions): 2,382,847
- Total Reach: 422,315 people
- Engagement
- 36,900, 9,130, and 8,700 estimated ad recall lifts
- 175 page likes
- Total Amount Spent: $6,474.02
- Average Cost per Lead: $0.12 per engagement
These results highlight the campaign’s strong ability to generate high-quality leads at a low cost while reaching a large audience efficiently.
HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
- Video Optimization for FB Ads
- Image Optimization for ads
- Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
