Digital Marketing for Pharmaceutical Hair Product
Campaign Type: E-commerce
Goals:
To create a predictable lead/client acquisition machine.
Results:
Created a custom Google Search campaign, resulting in more than 300 leads at a cost of $69.23 a lead in the first 60 days.
Ongoing optimization resulted in a 25.77% reduction in cost per conversion before the end of the first 60 days, with more than a 67% increase in the total conversions. This has allowed us to scale the campaign while still achieving the target CPA and continuing to lower it.
How we did it:
- A/B Split Testing of Ads
- New More Consumer Centric Ad Copy
- Relaunched Performance Max Campaign with Remarketing
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of invalid click blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
