SEO Case Study: Cleaning Services Company
Goals:
The cleaning services company established ambitious SEO objectives to enhance its online visibility and search rankings:
- Optimize technical SEO to minimize errors and enhance website navigation, aiming for 90%+ site health in SEMRush.
- Develop a sophisticated keyword strategy to improve on-site SEO and boost rankings for high-value search terms.
- Create and distribute high-quality content that organically integrates targeted keywords, increasing organic search visibility.
- Publish authoritative guest posts on reputable external websites to strengthen external SEO and backlink profile.
These strategic improvements are aimed at boosting search rankings, increasing website traffic, and enhance overall digital presence
Results:
Technical SEO
A comprehensive website audit identified key areas for improvement, leading to strategic optimization:
- Speed optimization enhances performance and reduces loading times.
- Mobile responsiveness improvements to ensure a seamless user experience across all devices.
- Implementation of secure connections (HTTPS) to strengthen security and align with SEO best practices.
Addressing these issues propelled the website’s health score in SEMRush to 92%, creating a robust foundation for improved search engine rankings and user experience.
Key achievements include:
- Total issues reduced by 58.32% (from 919 → 383), significantly improving website health.
- Total errors decreased by 88.89% (from 9 → 1), ensuring a more functional and error-free website.
- Total warnings dropped by 81.68% (from 513 → 94), demonstrating better compliance with SEO best practices.
- Total notices reduced by 27.46% (from 397 → 288), streamlining website performance.
These improvements strengthened website functionality, enhanced SEO performance, and created a more efficient user experience.
On-Site SEO Audit
Through detailed keyword research, the company identified high-potential keywords specific to the cleaning services industry. These keywords were strategically integrated across key areas of the website:
- Service descriptions to enhance relevance for core offerings.
- Blog articles to drive organic traffic and establish industry expertise.
- FAQs to capture long-tail search queries and improve user engagement.
As a result, the website experienced a 23% increase in organic search traffic, significantly improving visibility for targeted search queries.
Results Externa SEO
To bolster the company’s authority and online presence, a targeted guest posting campaign was launched. This initiative focused on:
- Publishing high-quality, insightful articles relevant to cleaning and maintenance on authoritative industry websites.
- Securing valuable backlinks to strengthen the company’s external SEO and domain authority.
- Expanding industry reach by positioning the company as a thought leader in the cleaning services sector.
As a result, the strategy led to a 15% increase in referral traffic from these external sites, further enhancing online visibility and brand credibility.
Results Local SEO
To enhance local search visibility, the company implemented a targeted local SEO strategy, which included:
- Claiming and optimizing Google My Business (GMB) listing to improve search presence.
- Ensuring NAP (Name, Address, Phone number) consistency across all online directories for credibility and accuracy.
- Creating localized content to attract potential customers in key service areas.
These efforts resulted in a 10% improvement in local search rankings, significantly boosting visibility and increasing inquiries from potential customers in the company’s target areas.
