SEO: Insurance Public Adjuster Company Results

SEO Case Study: Insurance Public Adjuster Company

Increase Total Keyword Rankings → Target a significant rise in indexed keywords through on-page optimization, content creation, and technical SEO improvements.
Boost Search Engine Visibility Index → Aim for a major increase in visibility by enhancing site authority, improving technical SEO, and optimizing for search intent.
Expand Active Keywords → Set a goal to increase active keywords substantially by targeting a mix of high-value and long-tail keywords.
Improve Website Indexing & Crawling → Ensure all relevant pages are properly indexed and optimize site structure to maximize crawl efficiency.
Enhance Content Optimization → Develop high-quality, keyword-rich content to capture rankings for competitive and emerging search queries.
Strengthen Backlink Profile → Acquire authoritative backlinks to improve domain authority and ranking potential.
Refine Local & Geographic SEO – Optimize for local, state, and national search visibility expanding keyword reach in new regions.

Total keyword rankings increased by 135
Search Engine Visibility Index grew from 72 to 783 (+987%) (Jan 2022 – May 2022)
Active Keywords increased from 2 to 84 (+4,100%)

Active Keywords

Engine Visibility Increase

0 %

Ranking + 135

Google My Business (GMB) Review – Ensure listing accuracy, optimization, and live status.
Inbound Link Analysis – Monitor backlink growth, loss of key links, and overall link health.
Geographic SEO Assessment – Evaluate search visibility at local (city, state), national, and international levels.
GMB Review Monitoring – Track new customer reviews and engagement trends.
Google Analytics Performance Review – Analyze key insights to refine off-site SEO strategies.
Search Engine Indexing Check – Verify whether the site remains indexed or has been delisted by major search engines.
Expanded Search Engine Submissions – Ensure presence beyond Google and Bing to maximize visibility.

Content Optimization Review – Assess the effectiveness of content in improving rankings and engagement.
Search Visibility Analysis – Determine if search visibility has increased compared to the previous month.
Keyword Growth Check – Track changes in the total number of ranked keywords.
Google Algorithm Impact Review – Analyze potential effects of recent algorithm updates on site performance.
Keyword Relevance Audit – Ensure targeted keywords accurately reflect products, services, and audience intent.
Geo-Targeting Opportunities – Identify chances to expand rankings into new cities, states, or regions.
Underperforming Content Evaluation – Detect and improve content that Google devalues or ignores.
Emerging Rankings Optimization – Focus on nurturing rising keyword rankings and capturing easy-win opportunities.

NOINDEX Tag Check – Identify hidden NOINDEX directives preventing pages from being crawled.
Site Performance & Security Review – Evaluate site speed, SSL, mobile compatibility, redirects, and security vulnerabilities (hacks, malware, broken links).
SEO Integrity Check – Ensure previous SEO optimizations remain intact and haven’t been altered or removed.
Sitemap Optimization – Rebuild and resubmit an updated XML sitemap, ensuring proper rendering.
Schema Markup Implementation – Add Google-recommended JSON-LD structured data for enhanced search visibility.
Google Search Console Audit:
- GoogleBot Fetch Test – Verify if Google properly renders the site.
- Security Check – Detect any Google-flagged security threats.
- Crawl Error & Speed Evaluation – Ensure Google successfully crawls all pages at optimal speed.
- Alerts & Issues Review – Identify moderate to severe site issues flagged by Google.
- Traffic & Ranking Analysis – Monitor search ranking trends and organic traffic growth.
- Keyword Performance Report – Gather and analyze active search term rankings for reporting