Social Media: Home Accessible Industry Results
TCP Building, a leader in home accessibility solutions, aimed to strengthen its online presence through a strategic social media campaign. The goal was to educate and engage homeowners on accessibility modifications while driving inquiries and consultations.
Goals
- Increase brand awareness through high-quality content and engaging visuals.
- Educate the audience on the benefits of accessibility solutions.
- Drive engagement by encouraging discussions around home modifications.
- Generate leads through direct inquiries and consultation requests.
- Improve TCP Building’s online visibility in the home accessibility industry.
Social Media Strategy
To achieve these goals, we implemented a content strategy focused on:
- Visual storytelling with high-quality images showcasing real-life applications of ramps, stairlifts, and accessibility solutions.
- Educational posts highlighting challenges and solutions for aging-in-place and mobility accessibility.
- Engagement-driven content including polls, questions, and customer testimonials to encourage interaction.
- Call-to-action (CTA) optimization with clear messaging to drive users to request consultations.
Results
- Increased page followers and engagement through consistent content.
- Strong interaction on posts featuring customer stories and accessibility solutions.
- Significant rise in direct inquiries and consultation requests.
- Strengthened brand authority, positioning TCP Building as a trusted expert in home accessibility solutions
This social media campaign successfully increased TCP Building’s brand awareness, engagement, and lead generation in the Home Accessibility & Mobility Industry. By leveraging educational content, compelling visuals, and audience interaction, we positioned TCP Building as a go-to solution for accessible home modifications. Future efforts will focus on expanding reach, running targeted ads, and driving even more consultation requests.
