Campaign Type: Google Adwords for Tennis Academy
In the competitive world of sports education, a well-executed Google Ads strategy can make a significant impact on lead generation and conversions. This case study showcases how a tennis academy optimized its PPC campaigns to reduce acquisition costs, increase conversions, and improve overall engagement with potential students.
Goals:
- Enhance campaign efficiency by lowering acquisition costs while maximizing budget allocation.
- Increase conversion rates through strategic audience targeting and improved ad creatives.
- Boost engagement by delivering more relevant messaging to high-intent prospects.
- Reduce cost per conversion and improve the overall return on ad spend (ROAS).
- Optimize budget allocation to achieve cost-effective and high-quality lead generation.
Results:
- 52% decrease in cost per conversion, significantly improving budget efficiency.
- 66% increase in conversions, generating more high-value leads for the tennis academy.
- Higher ad engagement, leading to more website visits and inquiries from interested students.
- Optimized audience targeting, ensuring ads were delivered to the right prospects at the right time.
- Stronger ROI, allowing the academy to run a more efficient and cost-effective advertising campaign.
By leveraging data-driven ad optimizations, audience insights, and budget realignment, this campaign successfully delivered higher conversions at a lower cost, proving the power of strategic PPC advertising in the sports education industry.🎾
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
