
Campaign Type: Google Adwords for Tennis Academy
Before:
The objective was to enhance campaign efficiency by lowering acquisition costs, increasing conversion rates, and driving higher engagement through improved targeting and strategic optimizations.
After:
With strategic improvements, such as optimized audience targeting, better ad creatives, and budget realignment, the campaign saw substantial improvements. The cost per conversion decreased by 52% a significant cost savings that improves return on investment. Conversions increased by MASSIVE 66% allowing the client to run a far more efficient and cost effective campaign.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)

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Categories Case Studies Digital Marketing Google Ads Health Industries Pay-Per-Click PPC SportsTags case study