4.2× More Leads. 48% Lower Cost.
How REALTOP helped a trusted Victoria auto repair shop generate 1,241 tracked leads while nearly cutting its Google Ads cost per lead in half.
Grow Your Leads
A Local Auto Shop. A Much Bigger Opportunity.
This family-owned auto repair shop has served the Victoria community since 1966.
An earlier REALTOP case study showed conversions doubling. By September 2026, the results had grown substantially.
The business needed more phone calls, stronger local search visibility, and lower costs for each customer inquiry.
Comparing April–September 2026 with the same period in 2025, the shop generated more than four times as many tracked leads.
Most leads were phone calls, making call-focused advertising central to the campaign.
More Customer Inquiries. Less Cost Per Lead.
Tracked leads
Tracked leads
All monetary values are in Canadian dollars. Figures compare the same six-month periods in 2025 and 2026.
A 319% Increase in Tracked Leads.
The chart below compares total tracked leads across the two reporting periods.
Reaching Drivers When Repairs Matter.
The campaign supported searches for essential automotive services, from everyday maintenance to specialized diagnostics.
Illustrative automotive photography. Images do not depict the client's actual facility.
Six Moves Behind the Growth.
Focused Search Campaigns
A primary Google Search campaign supported core repair demand, with seasonal AC and steering campaigns used when needed.
Local Search Intent
Keywords targeted people searching for auto repair, mechanics, and automotive services in Victoria.
700 Negative Keywords
A substantial negative keyword list helped filter irrelevant searches and protect advertising spend.
Trust-First Messaging
Ad copy highlighted the shop's long history, honest service, and commitment to avoiding unnecessary upsells.
11 Service Sitelinks
Sitelinks helped customers discover AC repair, electrical diagnosis, suspension, oil changes, and additional services.
Call-Focused Tracking
The account measured meaningful lead actions, including calls from ads, website calls, and forms, rather than simple phone taps.
The Searches Bringing in Customers.
Selected phrase-match keywords generated measurable lead activity. Bar lengths represent relative tracked lead volume.
Figures at right show tracked leads and average cost per lead in CAD. The branded search term has been anonymized.
When Drivers Need a Mechanic, They Reach for Their Phone.
The report found that approximately 98% of tracked leads came from mobile devices.
This reinforced the importance of mobile search visibility, clear service messaging, and convenient ways to call the repair shop.
REALTOP focused on tracking real customer actions rather than treating every click as a lead.
Google Ads for Auto Repair Shops.
Can Google Ads generate more calls for auto repair shops?
Yes. Google Search Ads can help auto repair businesses reach drivers actively searching for mechanics and vehicle repair services. This campaign recorded 1,241 tracked leads during April–September 2026.
How much did the cost per lead decrease?
The average cost per lead declined from CA$46.60 in 2025 to CA$24.42 in 2026, a reduction of approximately 48%.
Which keywords performed best?
The phrase-match keyword "auto repair victoria" generated 139 tracked leads. Other productive searches included "automotive repair shop" and "auto repair shops."
Why does call tracking matter?
Many auto repair customers contact a shop by phone. Tracking actual calls and meaningful website inquiries helps businesses evaluate advertising results more accurately.
Did advertising spend increase?
Yes. Spending increased from CA$13,793 to CA$30,303. However, lead volume grew faster than spending, and the average cost per lead declined.
More Calls. Better Lead Costs. Smarter Google Ads.
REALTOP helps local service businesses connect with customers who are ready to call, book, and buy.
Reporting period: April 1–September 30, 2026, compared with the same period in 2025. Data retrieved October 2, 2026. Results are specific to this advertising account.
