July 15, 2025
PPC for Bath & Kitchen Remodeling – 90-Day Growth Case Over the past 90 days, we focused on attracting high-value renovation inquiries through paid search. While the cost per conversion was elevated due to the…
February 26, 2025
Google Ads Case Study: Men’s Health Clinic Growth & ROI Men’s health clinics operate in a highly competitive space where reaching the right audience efficiently is critical. This clinic needed a strategy that would both…
February 19, 2025
Email Newsletter: Dental Clinic Case Study We help businesses stay connected with their clients through engaging, visually compelling email newsletters. Here’s how we partnered with Robert R. Perry, Jr., D.M.D. & Associates to enhance their…
November 20, 2024
Google Maps Introduces Nearby Product Searches A Game-Changer for Shoppers and Retailers Google Maps has taken local shopping to the next level by integrating a new feature that allows users to search for products and…
October 15, 2024
Google Officially Launches Ads in AI Overviews: What This Means for Advertisers On October 3, 2024, Google officially launched a new ad placement feature in its AI Overviews, providing a significant opportunity for advertisers to…
October 2, 2024
A Game-Changer for Advertisers: Introducing Keyword Exclusions on PMax Google Ads has made a significant update to its platform, bringing campaign-level negative keyword exclusions to Performance Max (PMax) campaigns. This long-awaited feature is set to…
September 24, 2024
Google Ads is making a significant change to its bidding strategies. The platform has announced it will phase out Enhanced Cost-Per-Click (eCPC) for Search and Display Ads, with new campaigns losing the option to use…
August 27, 2024
Perplexity AI is an AI-powered search engine that’s been gaining attention and is about to make another big move. The company, known for challenging Google’s dominance, has announced that it will start showing ads on…
August 12, 2024
Key Elements of a High-Performing Website In the dynamic and mutating world of SEO, where online visibility is key to success, ensuring your website is optimized for search engines is non-negotiable. While content and keywords…
July 5, 2024
In the dynamic world of digital marketing, the debate between paid vs organic traffic is never-ending. Both have strengths, weaknesses, and strategic advantages, and the key to optimizing your digital marketing mix lies in understanding…
100K+
Sales
"Before starting REALTOP I used digital marketing to acquire more than 100k sales for my own small business. Now we help other small business owners grow online." - Nik Tsoukales, Founder Get started today!
