Google Ads: Men’s Health Clinic
Through a strategic optimization approach, we refined bidding strategies, ad placements, and audience targeting to increase conversion rates while significantly reducing costs. This resulted in higher engagement, better cost efficiency, and improved ad performance over the past month.
Goals
- Lower cost per click (CPC) to maximize ad spend efficiency.
- Increase conversion rate to drive more qualified leads.
- Boost click-through rate (CTR) by improving ad copy and relevance.
- Optimize ad budget allocation to reduce waste while maintaining strong performance.
Actual Results:
- Cost Per Conversion Decreased ⬇️ – Dropped by 59.0%, significantly lowering the cost of acquiring each lead.
- Conversion Rate Improved 📈 – Increased by 54.63%, showing a higher percentage of ad interactions turning into successful conversions.
- Click-Through Rate (CTR) Increased 🚀 – Improved by 51.99%, indicating stronger engagement and ad relevance.
- Total Ad Cost Reduced 💰 – Decreased by 59.1%, improving overall campaign efficiency while maintaining lead generation.
Conv. Rate Increased
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%
CTR Increased
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%
By refining bidding strategies, improving ad creatives, and enhancing audience targeting, we successfully increased engagement and conversions while cutting costs. Moving forward, continued data analysis and campaign adjustments will further enhance lead quality and optimize cost efficiency.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
