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December 1, 2022
How to Optimize Google Ads Campaigns Are you getting the most out of your Google Ads? If you find that your ads aren’t working as well as you hoped, you may need some fine-tuning. These Google…
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December 1, 2022
Clicks or Conversions? Should I Focus on Conversions or Clicks? Conversion tracking has long been associated with the overall number of clicks on or around a specific website. Nick with Real Top Marketing is obsessed…
Advertising
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December 1, 2022
You’re a business owner or marketing manager. You’re working hard to get your company out there and noticed. Ideally, you’d like an ever-growing list of dedicated clients or customers who think of you first every…
Advertising
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November 30, 2022
What is a long tail keyword? Before mentioning the benefits of long tail keywords, we should start by defining what they are. Long tail keywords are long and specific search phrases that users look for…
Advertising
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November 30, 2022
Is Buying leads a good idea? As someone who is considering your marketing options, you have likely wondered—which is better, buy leads online or make your own ads? Buying leads is certainly an easier process,…
Advertising
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November 30, 2022
What is Google My Business? Google My Business, or Google Business Profile, is a tool for business owners to take control of their company’s image and presence on Google. By creating a Google My Business…
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November 30, 2022
Optimizing your Website for Google How to optimize your website for Google? If your business relies on Google to send web searchers to your site, some upcoming and recent Google changes may be cause for…
Advertising
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November 26, 2022
Google Voice for PPC When you first created your Google Ads campaign, I bet you used a very “Yellow Pages” keyword structure, but is that still accurate? More and more, we are picking up our smartphones and…
Advertising
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November 25, 2022
Trojan Horse Marketing Strategy Few tales from Greek mythology are more well-known than the tale of the Trojan Horse strategy. In an effort to put an end to the seemingly endless Trojan War, the great…
Advertising
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November 23, 2022
How do I make content unique? The first (and most important) step in creating content that stands out from the crowd is to challenge yourself to think differently about your topic. The way you approach…
