From 56 to 300 Leads in Just Two Months.
How REALTOP helped a Chicago dental practice scale its Google Ads campaign, improve lead conversion, and reduce cost per lead by 47% after the initial launch period.
Grow Your Practice
A Modern Dental Practice. A Competitive Local Search Market.
For a dental practice in Chicago's South Loop, showing up when potential patients search for care can make the difference between an inquiry and a missed opportunity.
The practice offers general, cosmetic, emergency, and specialty dental services. Its goal was to build a reliable flow of patient inquiries through Google Ads.
REALTOP launched the account in June 2026 with a focused Search campaign designed to reach nearby patients looking for dental services.
The first two months provided an initial performance baseline. By August and September, the account was generating substantially more tracked inquiries at a lower cost.
Average monthly lead volume increased from 28 during June–July to 150 during August–September.
The later period generated 300 tracked leads, compared with 56 during the first two months.
Two Months to Launch. Two Months to Scale.
The comparison uses two equal-length periods from the same new Google Ads account.
Campaign Launch
56Tracked leads in two months
$93.63 average cost per lead
6.2% lead conversion rate
The new campaign began gathering search, click, and conversion data.
Stronger Performance
300Tracked leads in two months
$49.28 average cost per lead
19.4% lead conversion rate
The account delivered more lead volume with stronger conversion efficiency.
The later two months generated 5.4 times as many tracked leads as the first two months. Ad spend also increased from $5,243 to $14,784, so the growth reflects a larger investment alongside improved lead efficiency.
More Visitors Became Leads.
During launch, approximately 6.2% of ad clicks resulted in a tracked lead.
By August–September, the reported lead rate had reached 19.4%.
That's a 213% increase in the lead rate, alongside a 47% reduction in average cost per lead.
Lead Rate Comparison
Click-Through Rate
Connecting Patients With the Care They're Looking For.
The campaign covered a range of dental needs, including general, emergency, and specialty services.
General & Preventive Dentistry 
Emergency Dental Care 
Cosmetic & Specialty Care Illustrative dental photography. Images do not depict the client's actual patients or clinical facility.
Showing Up When Patients Are Ready to Find a Dentist.
Search advertising helps a practice appear in front of patients who are already looking for dental care.
REALTOP supported this campaign with local keywords, service-focused messaging, callouts, sitelinks, and conversion tracking.
The goal was to create a clear path from a relevant Google search to a phone call or website inquiry.
Explore general, cosmetic, and emergency dental services. Contact a local dental team to ask about appointment availability.
Illustrative search ad mockup, not a live Google Ads screenshot or a verbatim reproduction of the client's advertisement.
A Focused Campaign Built Around Local Patient Intent.
One Search Campaign
REALTOP used one focused dental services Search campaign, keeping the account's budget and learning in one place.
Four-Mile Targeting
Ads targeted searches within a four-mile radius of the office, concentrating on nearby potential patients.
82 Phrase-Match Keywords
Keywords included dental care in Chicago, dental office, urgent dental care, root canal specialist, and same-day dentist.
120 Negative Keywords
Negative keywords helped filter out less relevant searches and protect the advertising budget.
Patient-Focused Ad Assets
Messaging highlighted comfort-first dentistry and emergency availability, supported by service sitelinks and structured snippets.
Full Lead Tracking
REALTOP tracked calls from ads, website calls using dynamic phone numbers, and form submissions as lead actions.
The Searches That Helped Generate Patient Inquiries.
Selected phrase-match keywords and their reported lead volume and cost per lead. The practice's branded keyword is excluded to maintain anonymity.
“Dental care in chicago” generated 54 tracked leads at $34.86 per lead, making it the highest-volume keyword in the supplied report.
Nearly Every Tracked Lead Came From Mobile.
The account reported that 97% of leads came from phones. For a dental practice, that makes mobile-friendly search ads, accessible contact options, and accurate call tracking especially important.
What This Case Study Shows About Dental Google Ads.
A new Google Ads campaign doesn't always reach its strongest performance in the first few weeks.
For this Chicago dental practice, the first two months established an initial baseline. The following two months produced 300 leads at approximately $49 each.
The results show the value of a focused campaign, local targeting, relevant search terms, and reliable lead tracking.
They also show why advertising performance should be evaluated alongside budget changes and the quality of inquiries.
At an overall average cost of $56.26 per lead from June through September 2026.
Google Ads for Dental Practices.
Can Google Ads help dental practices generate patient inquiries?
Google Ads can help practices reach people actively searching for dental care. This Chicago account generated 356 tracked leads during its first four months.
How long does a new dental Google Ads campaign take to improve?
Performance varies by campaign, budget, market, and competition. In this case, the later two months delivered more leads at a lower average cost than the first two months.
What is a good cost per lead for dental Google Ads?
There is no universal benchmark. Costs vary by location, competition, and treatment type. This account averaged $49.28 per lead during August–September.
Why does location targeting matter for dentists?
Patients often search for dental offices near home or work. Local targeting helps concentrate advertising on a practice's intended service area.
Do Google Ads leads equal new patients?
No. Tracked leads include inquiries such as calls and form submissions. They do not automatically represent unique new patients or completed appointments.
Your Next Patient Is Searching. Make Every Click Count.
REALTOP helps dental practices and local service businesses build focused Google Ads campaigns, track meaningful inquiries, and improve advertising performance.
Case study period: June–September 2026. Account figures retrieved October 2, 2026. Results are specific to this account and do not guarantee future performance.
