Google Ads: Biometric Security Services
To enhance lead generation and online visibility, we implemented a strategic Google Ads campaign for a security and identity verification service provider. The focus was on increasing conversions, improving ad engagement, and optimizing ad spend efficiency. This month-over-month review highlights the impact of our targeted optimizations.
Goals
- Improve ad visibility and engagement to attract a higher number of qualified users.
- Increase conversion rates by refining targeting and ad copy.
- Optimize cost-per-conversion for better budget efficiency.
- Enhance click-through rate (CTR) by testing new ad creatives and keyword.
Actual Results:
- Clicks Increased by 287% – A significant rise in user engagement with ads.
- Conversions Grew by 285% – More inquiries and bookings generated through the campaign.
- Click-Through Rate (CTR) Increased by 71% – Ads became more compelling, leading to better engagement.
- Improved Ad Engagement & Reach – Strategic optimizations resulted in more impressions and stronger brand presence.
Conv. Increased
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CTR Improved
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The strategic improvements in ad targeting, messaging, and bidding optimization successfully enhanced campaign performance. With higher conversions, better ad efficiency, and increased user engagement, the campaign is well-positioned for further growth in the coming months.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
