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Google Ads Case Study - Automation/ Robotics

Google Ads CASE STUDY: Automation/Robotics

 

Goal:

Develop a reliable lead generation system using Google Ads to supplement the leads typically generated through in-person expos, especially in response to the challenges posed by COVID.

Results:

We launched an optimized Google Search campaign that successfully drove nearly 3,000 website visits, resulting in a significant increase in engagement and lead generation.

  • High Website Traffic – Attracted nearly 3,000 visitors through strategic keyword targeting.
  • Strong Lead Generation – Converted traffic into 79 high-value leads, enhancing business growth.
  • Increased Customer Inquiries – Generated over 150 phone calls, demonstrating strong interest and engagement.
  • Targeted Marketing Approach – Ensured that ads reached the right audience at the right time for maximum impact.
  • Measurable Success – Showcased the effectiveness of data-driven online marketing in boosting conversions.

This campaign not only increased engagement but also proved the power of strategic digital advertising in driving real business results.

How we did it:

  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
  • Feedback Loop Communication System between the client’s team and our marketing manager
  • Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an Invalid Click-Blocking System
  • New Google Analytics Reporting
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