
Google Ads CASE STUDY: Automation/Robotics
Goal:
Develop a reliable lead generation system using Google Ads to supplement the leads typically generated through in-person expos, especially in response to the challenges posed by COVID.
Results:
We launched an optimized Google Search campaign that successfully drove nearly 3,000 website visits, resulting in a significant increase in engagement and lead generation.
- High Website Traffic – Attracted nearly 3,000 visitors through strategic keyword targeting.
- Strong Lead Generation – Converted traffic into 79 high-value leads, enhancing business growth.
- Increased Customer Inquiries – Generated over 150 phone calls, demonstrating strong interest and engagement.
- Targeted Marketing Approach – Ensured that ads reached the right audience at the right time for maximum impact.
- Measurable Success – Showcased the effectiveness of data-driven online marketing in boosting conversions.
This campaign not only increased engagement but also proved the power of strategic digital advertising in driving real business results.
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
