Google Ads CASE STUDY: Automation Robotics
Goals:
- Develop a reliable online lead generation system
- Supplement lost leads from in-person expos during COVID
- Drive measurable engagement through Google Search ads
- Convert quality traffic into meaningful inquiries and leads
Results:
- Launched an optimized Google Search campaign
- Attracted nearly 3,000 visitors with strategic keyword targeting
- Converted traffic into 79 high-value leads
- Generated 150+ phone calls, showing high engagement
- Delivered ads to the right audience at the right time for max impact
- Proved the power of data-driven marketing with real, measurable success
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
