Google Ads CASE STUDY: Automotive Technology Software
Goals:
- Design and implement a scalable, high-efficiency lead generation system
- Drive consistent flow of high-quality leads
- Increase customer engagement through strategic targeting
- Maximize ROI through automation and data-driven optimization
Results:
- Launched a custom Google Search campaign aligned to business goals
- Generated 45+ high-quality leads within the first 90 days
- Achieved a $127 cost per lead, optimizing budget efficiency
- Reduced ad spend over time through ongoing campaign cost reductions
- Drove a higher lead volume with consistent optimizations
- Improved conversion rates with enhanced targeting and ad strategy
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
