
Google Ads CASE STUDY: Automotive Technology Software
Goal:
Designing and implementing a highly efficient, scalable, and reliable system that consistently generates high-quality leads, enhances customer engagement, and drives sustainable business growth through strategic automation and data-driven insights.
Results:
- Customized Google Search Campaign – Designed and launched a tailored campaign to align with specific business goals and target audience needs.
- Strong Initial Performance – Successfully generated over 45 high-quality leads within the first 90 days.
- Cost Efficiency – Achieved a cost per lead of $127, optimizing ad spend for maximum ROI.
- Ongoing Cost Reduction – Campaign expenses have steadily decreased over time, enhancing overall efficiency.
- Increased Lead Volume – Continuous optimization has led to a higher volume of leads, driving more opportunities.
- Improved Conversion Rates – Enhanced targeting and ad strategies have resulted in better conversion rates, increasing customer acquisition.
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
