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Google Ads Case Study Automotive Technology Software

Google Ads CASE STUDY: Automotive Technology Software

Goal:

Designing and implementing a highly efficient, scalable, and reliable system that consistently generates high-quality leads, enhances customer engagement, and drives sustainable business growth through strategic automation and data-driven insights.

Results:

  • Customized Google Search Campaign – Designed and launched a tailored campaign to align with specific business goals and target audience needs.
  • Strong Initial Performance – Successfully generated over 45 high-quality leads within the first 90 days.
  • Cost Efficiency – Achieved a cost per lead of $127, optimizing ad spend for maximum ROI.
  • Ongoing Cost Reduction – Campaign expenses have steadily decreased over time, enhancing overall efficiency.
  • Increased Lead Volume – Continuous optimization has led to a higher volume of leads, driving more opportunities.
  • Improved Conversion Rates – Enhanced targeting and ad strategies have resulted in better conversion rates, increasing customer acquisition.

How we did it:

  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
  • Feedback Loop Communication System between the client’s team and our marketing manager
  • Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an Invalid Click-Blocking System
  • New Google Analytics Reporting
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