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Google Ads Case Study -Financial Service CO. Uk
Leads
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Cost Per Lead
£ 0
Conv. % Increase
0 %

Google Ads CASE STUDY: Financial Service CO. UK

 

Goal:

The client’s objective was to reduce the overall CPA while increasing lead volume, aiming to secure the highest quality leads at a low cost per acquisition without sacrificing the number of leads generated..

Results:

  • Custom Google Search Campaign – Developed a tailored strategy to drive targeted traffic and conversions.
  • High Lead Generation – Generated 13,000+ leads within the first year.
  • Cost Efficiency – Achieved a cost per lead of £24.23, optimizing ad spend.
  • Strategic Optimization – Continuous improvements in Q3 and Q4 of 2021 enhanced campaign performance.
  • Increased Conversion Rate – Boosted conversion rates by 24%, improving overall efficiency.
  • Reduced Cost Per Acquisition (CPA) – Lowered CPA by £5.08, making the campaign more cost-effective.
  • Sustained Lead Volume – Optimizations successfully reduced costs while maintaining strong lead generation.

How we did it:

  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
  • Feedback Loop Communication System between the client’s team and our marketing manager
  • Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an Invalid Click-Blocking System
  • New Google Analytics Reporting