
Leads
0
Cost Per Lead
£
0
Conv. % Increase
0
%
Google Ads CASE STUDY: Financial Service CO. UK
Goal:
The client’s objective was to reduce the overall CPA while increasing lead volume, aiming to secure the highest quality leads at a low cost per acquisition without sacrificing the number of leads generated..
Results:
- Custom Google Search Campaign – Developed a tailored strategy to drive targeted traffic and conversions.
- High Lead Generation – Generated 13,000+ leads within the first year.
- Cost Efficiency – Achieved a cost per lead of £24.23, optimizing ad spend.
- Strategic Optimization – Continuous improvements in Q3 and Q4 of 2021 enhanced campaign performance.
- Increased Conversion Rate – Boosted conversion rates by 24%, improving overall efficiency.
- Reduced Cost Per Acquisition (CPA) – Lowered CPA by £5.08, making the campaign more cost-effective.
- Sustained Lead Volume – Optimizations successfully reduced costs while maintaining strong lead generation.
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting