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Goolge Ads Case Study - Insurance Adjusters
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Google Ads CASE STUDY: Insurance Adjusters

Goal:

To build a dependable and efficient lead acquisition system that consistently generates high-quality leads, ensuring a predictable and steady flow of prospects over time.

Results:

  • Customized Google Search Campaign – Designed and launched to target the ideal audience effectively.
  • Strong Lead Generation – Generated 80 high-quality leads within the first 6 months.
  • Impressive Conversion Rate – Achieved a 13% conversion rate, demonstrating campaign effectiveness.
  • Ongoing Cost Reduction – Campaign costs continue to decrease over time, improving efficiency.
  • Increasing Lead Volume – Lead generation has steadily grown as the campaign evolves.
  • Rising Conversion Rates – Continuous optimization has led to higher conversion rates, maximizing return on investment.

How we did it:

  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
  • Feedback Loop Communication System between the client’s team and our marketing manager
  • Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth Keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an Invalid Click-Blocking System
  • New Google Analytics Reporting

Testimonial:

“Realtop is my go-to marketing company. I use them for Google and fb ads, newsletters, website creation, one on one strategy sessions with the GOATs Nikita’s and Jake. Couldn’t ask for a better team. I highly recommend 10/10!”

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