Google Ads CASE STUDY: Medical- Chiropractor
Goals:
- Build a dependable lead generation system with consistent performance
- Attract a steady flow of leads or patients over time
- Improve cost-efficiency and maximize ROI through targeted strategy
- Maintain predictable growth with long-term scalability
Results:
- Launched a highly targeted Google Search campaign tailored to audience intent
- Generated 100+ high-quality leads within the first 60 days
- Achieved a $50.26 cost per lead, optimizing spend efficiency
- Drove a steady decline in cost per lead through continuous optimization
- Progressively increased lead volume, expanding reach and conversions
- Boosted conversion rates through strategic refinements
- Demonstrated ongoing efficiency and effectiveness with continuous campaign growth
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Testimonial:
“Real people who care about your business succeeding. This team has the latest scoop on Google and the everchanging SEO and social media world. One of their best skills is their ability to work with you on how you want the look and feel of your company to be presented. They are professional, timely and proficient! Highly recommend.”
