Google Ads: Fast Food Industry Case Study Results
During Q4 of 2024, we transformed this local pizza restaurant’s Google Ads strategy into a conversion-driven powerhouse. By optimizing campaign structure, refining targeting, and enhancing ad creatives, we boosted conversions while maintaining cost efficiency. The result? A high-performing lead-generation machine that delivered exceptional ROI and customer engagement.
Goals
- Increase conversion rates and drive online orders
- Lower cost per conversion for better ad spend efficiency
- Improve Click-Through Rate (CTR) to increase ad engagement
- Expand local reach and increase foot traffic & delivery orders
Actual Results:
- 2.44K conversions – A massive boost in online orders and lead generation.
- CTR at 27.03% – Ads were highly engaging and effective in capturing customer interest.
- Cost per conversion at $1.98 – Maximizing ROI by keeping acquisition costs low.
- Total ads spend of $4.84K – Effectively managed budget while scaling performance.
Conversions
0
K
CTR
0
%
This campaign effectively captured audience interest, leading to a high engagement rate and cost-effective results. Future optimizations can focus on expanding reach while maintaining the strong performance in click-through rate and cost efficiency achieved in this phase.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
