Google-Ads-Hospitality-Training-Results.

February 26, 2025February 26, 2025

Google Ads: Hospitality Compliance & Training Ind.

To support the food and beverage industry, specifically bars and servers needing alcohol service training, we launched a Q4 2024 marketing campaign aimed at increasing awareness, engagement, and conversions while maintaining cost efficiency. Below are the expected goals and actual results from the campaign.

Goals

Increase brand awareness by reaching bartenders, servers, and hospitality professionals seeking certification.
Drive engagement through compelling ads and highly targeted messaging.
Optimize cost per conversion to maximize return on ad spend.
Generate high conversion rates by streamlining the sign-up process.
Encourage direct enrollments for online certification programs.

Actual Results:

Conversions: 35.6K sign-ups, showcasing strong demand and well-executed targeting.
Cost Efficiency: Maintained a $0.45 cost per conversion, optimizing budget allocation.
Total Spend: $16K, effectively utilized to generate high-quality leads.
Conversion Rate: 67.12%, highlighting an exceptionally well-optimized campaign.

Conversions

0 K

Conv. Rate

0 %

This Q4 2024 campaign exceeded expectations, delivering a high conversion rate at an impressively low cost per acquisition. The results underscore the strong demand for alcohol service training and the effectiveness of our targeted strategy. Moving forward, future campaigns can focus on expanding reach while maintaining cost-efficiency and strong engagement to continue driving growth.

How we did it:

New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
Feedback Loop Communication System between the client’s team and our marketing manager
Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)