Google Ads: Pool Renovation & Resurfacing Ind.
Through a refined optimization strategy, we implemented key adjustments to increase conversions, reduce costs, and improve ad efficiency over the past month. By analyzing performance trends, optimizing bidding strategies, and enhancing targeting precision, we achieved significant improvements in lead generation while maintaining budget efficiency.
Goals
- Increase conversions by refining audience targeting and ad placements.
- Lower cost per conversion by optimizing ad spend allocation.
- Improve ad engagement to drive higher click-through rates (CTR).
Actual Results:
- Conversions Increased 📈 – Grew by +13 conversions, a 108.3% increase compared to the previous period.
- Cost Per Conversion Decreased ⬇️ – Dropped by $21.48, a 54.05% reduction, making each lead significantly more cost-efficient.
- Total Clicks Increased 🚀 – +246 additional clicks, representing a 30.2% increase in ad engagement.
- Ad Spend Optimization 💰 – Improved cost efficiency while reducing total ad spend by 4.38%, ensuring budget effectiveness.
This refined strategy successfully improved campaign performance, delivering more conversions at a lower cost, while also boosting engagement and click volume. By continuing to analyze data, optimize bidding, and refine audience targeting, we aim to further reduce costs and enhance conversion rates, driving even greater efficiency and results in the upcoming months.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
