Google Business Profile: Biometric & Apostille
A professional fingerprinting service offering background checks, licenses, and more. The company needed to improve visibility in local searches and attract more customers.
Challenges
- Low visibility in local searches for fingerprinting services.
- Limited online reviews and outdated business information.
- Low engagement from potential clients searching locally.
Carolina Fingerprinting, LLC dominates local search rankings with top placement across Pineville, NC, and surrounding areas. By optimizing their Google Business Profile with strategic keyword targeting, consistent updates, and strong engagement, they’ve secured a 1.00 average ranking across all locations. This visibility ensures they’re the go-to choice for fingerprinting services in the region, consistently attracting new customers searching for trusted identification and background check solutions.
Results
- Improved local search visibility and higher rankings in Google Maps.
- Increased customer interactions (calls, website visits, directions).
- Boosted reputation through more positive customer reviews.
- Saw an uptick in traffic and leads.
Our Strategy
We focused on optimizing their Google My Business profile by:
- Updating business information: Ensured correct contact details, business hours, and services.
- Encouraging reviews: Launched a review strategy to boost credibility.
- Uploading high-quality images: Showcased the services and setup to enhance visual appeal.
- Local SEO: Targeted relevant keywords for fingerprinting services in local searches.
Optimizing the Google My Business profile helped improve search visibility, customer engagement, and ultimately led to increased leads for the business
