The objective was to optimize the conversion process by reducing costs while increasing lead quality. This involved lowering customer acquisition costs, maximizing return on investment (ROI), and using strategic audience targeting to reach high-intent homeowners. The campaign focused on maintaining consistent ad performance while minimizing wasted spend.
Concrete & Masonry Marketing – Built to Grow Your Business
Marketing your concrete, paving, or masonry company doesn’t have to be complicated.
At REALTOP, we help contractors like you get found online, turn leads into real jobs,
and stand out in a highly competitive market — without wasting time or budget on things that don’t move the needle.
Whether it’s SEO, paid ads, or local landing pages, we customize every campaign to fit your services,
location, and seasonality.
Whether you’re a solo contractor or scaling a multi-city operation,
we’re here to turn your digital presence into real phone calls and booked projects.
Suggested Bullets (add
when pasting):
• SEO strategies tailored for concrete, paving & masonry keywords
• Local Google Ads campaigns to drive real service calls
• Landing pages built to convert — not just inform
• Monthly reporting tied directly to job inquiries
Campaigns That Drive Service Calls — Not Just Clicks
We build digital strategies that work where it matters most — in your service area. Whether it’s showing up when someone searches for “concrete patio contractor” or creating a paid ad campaign that drives real project inquiries, our marketing is designed to move the needle.
We help concrete, paving, and masonry contractors reach local homeowners and builders who are actively searching, book more estimates, and stay busy all season long.
Local Marketing That Fits the Way You Work
You don’t need a huge budget to start seeing real results. We work with concrete and paving crews, solo masonry contractors, and small businesses that want to grow in specific towns or zip codes.
Every campaign is customized around your services, the season you're in, and how your customers search. Whether you're targeting one town or expanding across multiple counties, we help you get in front of the buyers who are ready to book now.
Concrete Marketing That Builds Real Results
REALTOP specializes in digital marketing for concrete, paving, and masonry companies
looking to attract more high-quality clients in their local areas.
We understand the challenges contractors face — from seasonality and local competition
to standing out against larger companies with big ad budgets.
Our team builds campaigns that drive real leads and booked jobs,
using proven strategies like SEO, paid ads, and conversion-optimized landing pages.
Ready to take your concrete business to the next level?
Let’s build a marketing plan tailored to your goals.
More than
15 years of
experience
How Concrete Marketing Works in the Digital Age
Effective digital marketing helps concrete, paving, and masonry companies
stand out online and drive more qualified job leads.
By using the right combination of platforms and targeting,
you can reach homeowners, contractors, and commercial builders who are actively searching for your services.
What we use to grow your business:
• Search engine optimization (SEO) for concrete and masonry keywords
• Google Ads that appear when people search for services like yours
• Project-driven content (blogs, landing pages, video)
• Facebook and LinkedIn ad funnels for B2C or B2B growth
• Email marketing to stay top-of-mind and boost repeat business
We combine these tools to build a strategy that brings in real leads — not just website clicks.
Concrete & Masonry Case Study Example
Check out the case study below to see how we helped a contractor in the trades generate more job leads and stand out with targeted digital marketing.
Goals
How We Did It
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing managerÂ
- Strict adherence to Google search and search partner channels(High intention)
Results
Achieved a 76.2% reduction in conversion cost, lowering it by $616 per lead. Conversion rates improved with consistent month-over-month growth, supported by higher-quality leads and stronger engagement. Optimized budget allocation and refined ad targeting contributed to greater efficiency and a higher ROI.
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Construction Marketing Case Studies
Nikitas and RealTop are top notch. He works with a multitude of industries and I haven’t met anyone to say anything negative about them. His knowledge of marketing strategies is worth every dollar spent tenfold and he will grow your business in ways you couldn’t imagine. SEO and adspend is a language I can’t comprehend but the results don’t lie. Spend time doing the things you are good at and hire the pros for the rest. RealTop is the solution to your marketing needs. – Kyle Dexter
Digital Marketing for Concrete, Paving & Masonry Contractors
We’re excited to offer our construction-focused digital marketing services, delivering tailored services that empower professionals to shine and connect with their ideal audience their ideal audience!
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
Check Out Our ServiceSocial Media Marketing
By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
Check Out Our Service
Need Help Marketing Your Concrete, Paving & Masonry Contractors Business?
Eliminate the marketing challenges that burden your business with RealTop, the ideal solution for your needs. We can help create and execute effective campaigns that will get you actual results and enhance your patient experience.
Our Frequency
FAQs
What is digital marketing for concrete contractor
Digital marketing for concrete contractors includes strategies like SEO, paid ads, and local listings that help your business show up when people search for services like concrete driveways, patios, or masonry repair. These methods generate real leads and boost visibility in your service area.
How does SEO help my concrete or paving business?
SEO helps your business rank higher in Google when people search for things like:
• Concrete contractor near me
• Driveway paving services
• Brick masonry installation
By optimizing your website and Google Business Profile, we help you appear in more searches and get more qualified calls.
Do you work with small concrete or solo masonry businesses?
Yes. Whether you’re a one-man crew or a multi-city contractor, we build campaigns tailored to your size, season, and service area. Our goal is to help you get found and stay booked with work — no matter the size of your operation.
What platforms are best for concrete marketing?
For most concrete and masonry companies, we see strong results from:
• Google Search Ads
• Local SEO (Google Maps + Organic)
• Landing pages for lead capture
• Facebook or Instagram for visual project promotion
Can digital marketing help me get more commercial concrete jobs?
Yes. By targeting commercial keywords, decision-makers, and specific industries (like property developers or municipalities), we can help you generate more high-value commercial leads in your area.
How long does it take to see results from marketing?
Some campaigns see traction within a few weeks (especially paid ads), while SEO builds momentum over a few months. We track all progress and optimize as we go to make sure you’re seeing consistent, real-world results.
What makes your marketing different from generic lead gen sites?
We don’t sell shared leads. Every campaign we build is:
• Custom-tailored to your services
• Based on your local market
• Designed to bring leads directly to you — not a network of contractors
Do you offer website help too?
Yes. We create and optimize websites and landing pages for contractors that are designed to convert visitors into real leads. That includes mobile-friendly layouts, SEO optimization, and fast load times — all focused on getting you more calls.
