SEO Case Study: Construction Company
Goals:
The strategic SEO plan for the construction service company focused on achieving significant improvements across multiple key areas:
- Elevate technical SEO to achieve a 94% site health score in SEMRush, ensuring alignment with top industry standards.
- Develop and implement a superior keyword strategy to enhance on-site SEO, making the company’s services easily discoverable by potential clients.
- Create and distribute high-quality content that naturally integrates targeted keywords, boosting organic search visibility.
- Produce engaging guest post content for authoritative websites, strengthening the company’s external SEO footprint and backlink profile.
These strategic initiatives were designed to maximize search visibility, drive organic traffic, and position the company as a leader in the construction services industry.
Results:
Technical SEO
The company’s website underwent a comprehensive technical SEO audit, identifying and resolving key issues impacting performance and search engine visibility. Key optimizations included:
- Enhancing website loading speed to improve user experience and reduce bounce rates.
- Ensuring full mobile responsiveness for seamless accessibility across all devices.
- Strengthening website security to protect user data and align with SEO best practices.
By implementing these improvements, the company achieved an impressive 96% site health score in SEMRush, surpassing the initial goal and establishing a strong foundation for continued SEO success.
Key achievements include:
- Overall site score increased by 9.09% (from 88 → 96), indicating significant improvements in website health and SEO performance.
- Total errors reduced by 66.67% (from 6 → 2), ensuring a smoother, more efficient user experience.
- Pages crawled increased by 1.52% (from 66 → 67), improving indexability and search engine accessibility.
- Total issues slightly decreased by 1.10% (from 91 → 90), showing continuous refinement in site optimization.
Through a comprehensive SEO optimization strategy, the company successfully improved site performance, reduced errors by 66.67%, and achieved a high 96% overall score in SEMRush. These improvements provide a strong foundation for better search rankings, user experience, and long-term digital success.
On-Site SEO Audit
A detailed keyword research process was conducted to identify high-opportunity keywords within the construction industry, focusing on long-tail keywords with high search volume and low competition. These keywords were strategically integrated across key areas of the website:
- Service pages to enhance relevance and visibility for core offerings.
- Blog posts to drive organic traffic and establish industry authority.
- Case studies to showcase expertise and capture high-intent search queries.
This approach resulted in a 35% increase in organic search traffic, significantly boosting the website’s visibility for targeted search queries and improving overall search performance.
Results Externa SEO
To strengthen the company’s authority and online presence, a strategic content marketing campaign was launched. This initiative focused on:
- Crafting high-quality, informative articles tailored for industry-specific audiences.
- Publishing guest posts on reputable construction and home improvement websites to enhance credibility.
- Securing valuable backlinks to improve SEO performance and search engine rankings.
- Positioning the company as a thought leader in the construction sector through expert-driven content.
As a result, the company experienced a notable increase in domain authority and a 50% rise in referral traffic from these external sites, further solidifying its online visibility and industry reputation.
Results Local SEO
To capture the local market, targeted Local SEO efforts were intensified, a crucial step for the construction service company. Key initiatives included:
- Optimizing the Google My Business (GMB) listing to enhance local search visibility.
- Garnering positive customer reviews to build trust and improve search rankings.
- Ensuring NAP (Name, Address, Phone number) consistency across online directories for credibility.
- Creating tailored local landing pages to highlight services in specific regions and attract local clients.
These efforts resulted in a 35% improvement in local search rankings, leading to increased inquiries and project leads from the local area, further strengthening the company’s regional market presence.
