Check out the case study below and discover how we helped this construction contractor with his online presence.
Trusted by Growth-Focused Service Businesses
Driving Growth for Builders, Contractors & Developers
Construction Marketing – Built to Book More Projects
Marketing your construction company shouldn’t be complicated. At REALTOP, we help contractors get found online, drive real project leads, and build authority in competitive markets — without wasting budget on ads that don’t convert or traffic that doesn’t turn into calls.
Whether you offer custom home builds, additions, or general contracting services, we tailor every campaign to your business goals, location, and peak season demand. From SEO to ads to local landing pages, we’ll help you turn your online visibility into booked consultations and signed contracts.
• SEO built for local construction terms and service areas
• Google Ads that drive high-quality project inquiries
• Landing pages optimized to convert leads into estimates
• Clear monthly reports tied directly to form submissions and calls
Campaigns That Drive Inquiries — Not Just Website Clicks
We build marketing strategies that bring in serious leads — whether it's homeowners searching for “home addition contractors near me” or developers looking for local bids. Our goal is to help you secure more qualified projects and fill your calendar with work that aligns with your specialties. Our approach builds trust with property owners, boosts referral opportunities, and supports long-term growth for contractors across all construction niches.
Marketing Tailored to How Your Construction Business Operates
You don’t need a massive budget to get consistent, high-quality leads. We work with general contractors, new home builders, remodeling crews, and specialty construction teams — and we adjust every strategy based on your service area, ideal project size, and client goals. Whether you're targeting one neighborhood or multiple counties, we’ll help you stay visible and booked — especially when construction demand is high.
Construction Marketing That Builds Results
Looking to grow your construction business with real, qualified leads?
REALTOP specializes in digital marketing for contractors, builders, and developers — helping you attract the right clients in your local area. We understand the unique challenges in the construction industry, from seasonal demand to high-ticket services, and we craft campaigns that actually drive results.
Watch the video to see how we help construction companies stand out online and turn website visitors into booked projects.
More than
15 years of
experience
How Construction Marketing Works in the Digital Age
Digital marketing helps construction companies stand out in search results, drive more qualified leads, and win bigger projects. By using the right platforms — from Google to YouTube to social ads — we help you reach homeowners, developers, and commercial clients actively searching for contractors, builders, and specialty trades
What We Use to Grow Your Business:
• SEO strategies for general contractors, remodelers, and specialty trades
• Google Ads that target high-intent searches like “contractor near me”
• Project-focused content (landing pages, blogs, videos) that convert
• Facebook and YouTube ads to stay visible throughout the buyer journey
• Email marketing to re-engage past clients and drive referrals
We use these tools to build campaigns that bring real leads — not just empty clicks.
Examples Case Study
Goals
The objective was to optimize the conversion process by reducing costs while increasing lead quality. This involved lowering customer acquisition costs, maximizing return on investment (ROI), and using strategic audience targeting to reach high-intent homeowners. The campaign focused on maintaining consistent ad performance while minimizing wasted spend.
How We Did It
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
Results
Achieved a 76.2% reduction in conversion cost, lowering it by $616 per lead. Conversion rates improved with consistent month-over-month growth, supported by higher-quality leads and stronger engagement. Optimized budget allocation and refined ad targeting contributed to greater efficiency and a higher ROI.
Construction Marketing Case Studies
Nikitas and RealTop are top notch. He works with a multitude of industries and I haven’t met anyone to say anything negative about them. His knowledge of marketing strategies is worth every dollar spent tenfold and he will grow your business in ways you couldn’t imagine. SEO and adspend is a language I can’t comprehend but the results don’t lie. Spend time doing the things you are good at and hire the pros for the rest. RealTop is the solution to your marketing needs. – Kyle Dexter
Construction Industry Marketing
We’re excited to offer our construction-focused digital marketing services, delivering tailored services that empower professionals to shine and connect with their ideal audience their ideal audience!
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
Check Out Our ServiceSocial Media Marketing
By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
Check Out Our Service
Need Help Marketing Your Construction Business?
Eliminate the marketing challenges that burden your business with RealTop, the ideal solution for your needs. We can help create and execute effective campaigns that will get you actual results and enhance your patient experience.
Our Frequency
FAQs
What is construction marketing?
Construction marketing refers to digital strategies like SEO, ads, and content that help contractors and construction companies attract local clients, generate leads, and grow their business online.
How can digital marketing help my construction company?
Digital marketing helps your construction company appear in local searches, target high-intent customers, and convert website visitors into booked projects using platforms like Google, Facebook, and YouTube. Customers will only trust your business by demonstrating expertise and using the right strategies to communicate what makes you different.
What marketing strategies work best for contractors?
Contractors benefit most from local SEO, Google Ads, video marketing, and content that highlights their services, service areas, and past projects to build trust and drive qualified leads.
Should I invest in SEO or Google Ads for my construction business?
Both are effective — SEO builds long-term visibility, while Google Ads deliver instant traffic and leads. A combined strategy often provides the best return for construction businesses.
How long does it take to see marketing results for construction services?
Google Ads can generate leads within days, while SEO typically takes 3–6 months to build strong local rankings and organic traffic.
What should be included on a contractor website to improve marketing?
Your website should include service pages, project photos, customer reviews, contact forms, service areas, and clear calls to action — all optimized for search engines and conversion.
How do I market my construction services locally?
Use local SEO, neighborhood-specific landing pages, Google Business Profile, and targeted ad campaigns to reach homeowners and property managers in your service areas.
