Case Study: TikTok Lead Generation Campaign
To diversify lead generation strategies beyond traditional platforms like Google Ads and Facebook, a TikTok ads campaign was launched. The objective was to evaluate the platform’s ability to generate quality leads while maintaining cost-efficiency.
Goals
The campaign was initiated with the following key goals:
- Test TikTok ads as a viable channel for lead generation
- Create a predictable lead-generating machine on TikTok as a third avenue beyond Google Ads and Facebook
- Generate high-quality leads at a low cost per acquisition
- Maximize views and engagement from the target audience to enhance brand recognition
- Establish benchmarks for future TikTok advertising strategies
These goals were focused on determining the efficiency and effectiveness of TikTok as a lead generation tool while expanding marketing channels.
Results
TikTok Ads Performance Summary:
- Total Spend: The campaign invested $17,328.15 to drive engagement and conversions.
- Impressions: The ads generated 1,758,552 impressions, ensuring broad visibility across the TikTok platform.
- Conversions: The campaign achieved 563 conversions, reflecting successful audience engagement and action.
- Cost Per Acquisition (CPA): The average cost per conversion was $30.78, indicating the efficiency of the campaign in acquiring new leads or customers.
These results highlight the campaign’s reach and effectiveness, providing a solid foundation for assessing return on investment and optimizing future strategies.
Conversions
0
Impressions
0
M
Cost Per Conversion
$
0
HOW WE DID IT
- A/B Split Testing of Ads
- New More Consumer-Centric Ad Copy
Video Optimization for TikTok - Creation of invalid click blocking system
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Daily Optimizations
- A/B Split Testing of Locations
