
SEO Case Study: Garage Door Repair & Installation
Goal:
- Increase Keyword Rankings → Target a +50 increase by optimizing existing content, adding relevant keywords, and improving on-page SEO.
- Boost Search Engine Visibility Index → Aim for growth by enhancing technical SEO, improving website structure, and increasing high-quality backlinks.
- Expand Active Keywords → Increase active keywords by conducting thorough keyword research, creating new content, and optimizing for long-tail search queries.
Results:
- Total keyword rankings increased by 58
- Search Engine Visibility Index rose from 185 to 767 (+315%) (Feb 2022 – May 2022)
- Active Keywords grew from 42 to 82 (+95%)
These results indicate a significant boost in organic search presence, showing that our SEO efforts are leading to measurable success. Continued optimization can further enhance visibility and ranking performance.
Active Keywords
2
Engine Visibility Increase
0
%
Total Rankings Gained
0
Technical SEO Audit:
- NOINDEX Tag Audit – Identify and resolve inline NOINDEX tags that may be preventing critical pages from being crawled.
- Site Performance & Security Check – Analyze site speed, SSL certificates, mobile responsiveness, and redirects to optimize performance.
- Compromised Site Assessment – Detect hacks, malware, broken links, or other vulnerabilities that could harm rankings.
- SEO Integrity Review – Verify that previous SEO efforts haven’t been altered or removed, ensuring long-term ranking stability.
On-Site SEO Audit
- Content Optimization Audit – Evaluate the effectiveness of content optimizations to ensure they drive engagement and rankings.
- Search Engine Visibility Analysis – Assess whether search visibility has improved compared to the previous month.
- Keyword Volume & Ranking Review – Track increases or decreases in the total number of ranked keywords.
- Google Algorithm Impact Assessment – Analyze how recent Google algorithm updates may affect the website’s performance.
- Keyword Targeting Validation – Ensure targeted keywords accurately reflect products, services, and audience intent.
- Keyword Geo-Targeting Strategy – Identify opportunities to expand rankings into new cities, states, or regions.
- Content Value & Relevance Check – Detect content that Google devalues or ignores, ensuring maximum visibility.
Off-Site SEO:
- Google My Business (GMB) Audit – Review and ensure live listing accuracy and completeness.
- Inbound Link Monitoring – Track growth, loss of key backlinks, and overall link health.
- Geographic SEO Targeting – Evaluate local (city, state), national, and international search visibility.
- Google Reviews & Reputation Management – Monitor for new customer reviews and engagement.
- Google Analytics & Performance Review – Assess key insights to refine off-site SEO strategies.
- Search Engine Indexing Check – Verify whether the site is still indexed or has been delisted by major search engines.
- Multi-Platform Search Engine Submissions – Expand reach by ensuring listings beyond Google and Bing.

Start getting more organic traffic via SEO optimization
Categories Case Studies Construction Home Services Industries Real Estate SEOTags case study